Three quarters of this year, how much of your 2017 wish has been achieved? For readers, they like their own income more and more. For auto companies, there is an indicator that the less hope the better. Yes, that is the complaint sales volume than VCR. In the first half of the year, we can look back at the "VCR Auto Complaint Ranking: Changan Porsche's Best Performance in the First Half of the Year | Poly". What about the Q3 complaint? According to the data released by the AQSIQ Defective Product Management Center, 3,153 complaints were received in the third quarter of this year, a 37.5% year-on-year increase, which was much higher than the 7.6% growth in the first half of the year, indicating that consumers’ awareness of active rights protection has been further enhanced. . VCR (Vehicle Compaint Ratio) is the first concept of the car network, it is a rate that reflects car complaints. Take the first half of the VCR ranking as an example. The numerator is the amount of complaints displayed by the auto brands on the AQSIQ platform in the first half of 2017. The denominator is: the terminal's sales of the brand in the Chinese market in the first half of 2015; the ratio between the two is multiplied by 10,000. The value of VCR is derived, which is the number of complaints per brand sold for every 10,000 cars sold. The VCR can be roughly regarded as a quality ranking. The lower the value, the better the theoretical quality. What is the sales volume for the denominator? Because according to the analysis of the car network, the new car is a point of time when the complaint is most concentrated two years later, so this is used as a reference. So, what happened to the Q3 2017 Q3? I. Kia, Havel and Changan ranked in the top three In the third quarter, VCR's top performers were Kia (0.85), Haval (0.95) and Chang'an (1.06), which meant that they had only one case of complaints per 10,000 cars sold. In the third quarter, the three brands with the worst VCR performance were: Fiat (55.4), Jeep (65.43), and Cadillac (82.25). In addition to Cadillac's slightly unexpected, Fiat and Jeep, both of whom belong to the FCA Group, are very similar to the JD Power's VDS list abroad. The industry average is 7.99, which means that there are about 8 complaints per 10,000 vehicles. This was slightly higher than the 6.92 in the first half of the year. Ju Jujun feels that there are at least three reasons: 1. The market competition is becoming more and more fierce. Terminals continue to cut prices and the costs have been rising. This has led to an increase in the quality risks of vehicles in material procurement, test calibration, and assembly processes. 2. Consumer awareness of rights protection has been rising. 3. The reputation of the AQSIQ's complaint platform was promoted with the media including the car network, causing more consumers to pay attention. Here, Ju Jujun emphasizes that, as shown in the past, the accuracy of this list will be affected by a number of factors such as the total sample size of complaints (this is why we do not make VCR monthly reports and only quarterly reports), and complaint channels. Cognition, tolerance to quality problems, etc. However, in general, the VCR still retains a tool of considerable reference because it has a more authoritative source (AQSIQ's complaint platform), more accurate data (terminal sales than wholesale quantity), and relatively more scientific and intuitive calculations. For example, although the college entrance examination has various points of oversight, it is still a relatively fair and authoritative tool for selecting talents in the status quo. II. Independent brands, 8 are better than the industry average Haval and Changan won the VCR's best-performing self-owned brand, which is an affirmation of their stable product quality and is basically consistent with consumer expectations. In the past few years, Haval hit the safety performance. In 2017 China Automotive Industry Customer Satisfaction (CACSI) evaluation, Haval obtained the first place in the CACSI (Automatic Comprehensive Satisfaction Index) of 100,000 to 150,000 A-class SUVs. According to reports, Wei Jianjun often suddenly appeared on the spot inspection quality, and he was called the first tester of the Great Wall. The Chang'an Automobile Engineering Research Institute will complete the collision test more than 400 times a year. If you leave a holiday, it will be equivalent to 3 vehicle crash tests completed in 2 days. At the same time, the direct customer high-level mechanism established in the era of Zhu Huarong can effectively help the manufacturers to understand the issues in a timely manner and prevent complaints before they occur. In addition to these two brands, VCR's own brands with good performance are Guanzhi (3.21), Geely (3.50), Chuanqi (3.91), BYD (4.32), and Roewe (7.32). These brands have excellent VCR performance. In the industry average. The complaints of these independent brands are not only better than those of joint ventures such as Volkswagen and Ford, but far better than those of luxury brands such as Jaguar, Tesla and Cadillac. In the first half of the year, Roewe received a large number of complaints from Roewe 360 ​​that the VCR value was above average, and the main problem was the abnormal shock. The problem was solved after SAIC replaced the shock absorbers. Therefore, the complaints in the third quarter were obviously improved and the VCR value was also better than that. Average. However, some self-owned brand VCRs performed poorly, and VCRs such as Chery, MG, Changhe, and Lufeng performed below the industry average. Among them, Chery received 65 complaints in the third quarter, with Ariza 7e, Tiggo 5 and Ariza 7 being the top three complaints. The 22 complaints received by the MG were mainly concentrated on the sharpen dual-clutch transmission. Third, luxury brands, the Department of the United States leading the United States The seats of mainstream luxury brands are: BMW (3.64), Porsche (3.79), Infiniti (4.25), Mercedes-Benz (5.17), Land Rover (6.67), Audi (7.57), Volvo (9.92), Lexus (13.42), Jaguar (19.49) ), Cadillac (82.25). Among the luxury brands, the German system took a big harvest in the third quarter. Among them, BMW performed the best with a 3.64 VCR, Mercedes-Benz and Audi are also better than the average. However, according to the random observation of Che Jujun on the social platform and letters from readers, Mercedes-Benz has a lot of quality problems. In the interview, many Mercedes-Benz owners did not know the AQSIQ complaints platform. They are just angry resentment on social platforms: how can this be? This is Mercedes-Benz! - Knocked blackboard, there is no god car in the world. The same logic applies to Lexus. This Japanese luxury brand known for its quality, the VCR value in the third quarter reached an astonishing 13.42, which was below the industry average performance (7.99) of nearly 70%. In the first half of the year, it also ranked above the average with a 6.27 VCR - NX's China-specific CVT dragged its feet. In addition, Land Rover is better than the industry average, and Jaguar is the countdown is inevitably surprising, from one side also illustrates the relationship between owner personality and complaint ratio. Car Ju-jun still remembers the Land Rover factory personnel, who bluntly said in front of the camera: People who buy Land Rover are generous and not too preoccupied with minor problems. The Jaguar owners are mostly literary and art workers who are more pursuing perfection. This way, the two brands of the same manufacturer and the same platform have shown quite different performances in VCR complaints. In fact, Lincoln was the king of the VCR in this period: It had zero complaints in the third quarter. This does not necessarily mean that Lincoln’s product quality has reached perfection, and the more likely reason is that its “Lincoln Way†service has made the quality issue stop at the complaint. Correspondingly, Volvo's VCR value in the third quarter was 9.92, ranking first after the industry average. Judging by the experience of Ju Jujun, it's hard to say that its quality is lower than the industry average, and the more likely reason is that after-sale service or public relations did not. It can effectively prevent the owner from entering the mouse into the complaint platform of AQSIQ. -- Of course, this has been a huge improvement over the 19.45 VCR value in the first half of the year, indicating that the new management of Volvo has begun to pay attention to after-sales service. Ah, it seems that selecting a car that is reliable according to the VCR list is like a HR process in which the HR is chosen according to the college entrance examination results. This is a process of “whether it is necessary to believe in authority or superstition in authorityâ€. Compared with the previous period, the most significant change was Cadillac. In the first half of the year, the VCR was slightly better than the average. In the third quarter, the VCR suddenly soared to 82.25, which was the lowest. The reason is that the central control panel of the XTS and SRX models caused collective complaints. Fourth, the joint venture brand, Japan and South Korea won the European and American defeat In terms of joint venture brands, Japan and South Korea still lead and VCR is generally low. Kia (0.85), Hyundai (1.47), Mazda (2.13), Honda (2.16), Toyota (2.42), Nissan (2.56). The exception is Subaru, with a VCR of 13.51, which is above the average (7.99). In contrast, European and American Department VCR is generally high. The most obvious one was the popular brand. In the first half of the year, the VCR (4.23) performed better than the overall level. The third quarter, VCR increased to 15.12, much higher than the average (7.99). The Touareg of the “Inlet of Waterâ€, the Bora of “Fire Burning Butt†and the golf ball with a stench of body odor are the main models for the surge in complaints from the Volkswagen brand. Followed by Jeep, because the free light of the "oil light" symptoms were complaints from many owners, VCR value soared to 65.43, becoming the second poorest brand performance. The third worst is Fiat. The VCR is 55.40. There is a paragraph on Weibo: A Kia 4S next door Fiat shop was down, so it began to receive the owners of Filipino, but their technicians heard that the neighbor was coming. Both will make a headache and ask for leave. Tesla, with a high degree of concern in the industry, received 3 complaints in the third quarter, with VCR value as high as 15.19. This is mainly due to Tesla's low sales base in China in the third quarter of 2015 (more than 800 vehicles), so VCR is naturally Taller. As for the quality of Tesla, how is it? Tianjun Jujun specially opened a post to talk about. Car gather together In the end, old folks talked. The VCR car complaints list created by Car Ju.com is still imperfect, but it is a relatively neutral, authoritative, and easy-to-read tool that we currently know. It aims to give consumers a car reference, not a guide. After all, there are still quite a few people in our country who are passionate about their feelings: “I like this car to be bad again. Can you manage it?†- Nothing is wrong, just as many entrepreneurs can succeed without attending the college entrance examination. Or, "Let's not talk to my BB website. I might as well let the second son bring a brother to block the four son's door!" Or, "A penny, I didn't point it when I bought it." How good is it. Don't complain, don't let me alone, oh..." However, Ju Jujun still hopes that more rational consumers can meet the AQSIQ's website when they encounter quality problems that cannot be solved: http://VehicleComplaintInfo.htm The so-called, I am everyone, everyone is me. The sample size of complaints is large, and accuracy and reference are naturally higher. Maybe, the models you hate can be recalled directly.
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