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The development of OLED lighting market and the progress of mainstream manufacturers
The competition between OLED and LED technology has caused LED manufacturers to pay attention to OLED in the past 10 years. Although the high cost of OLED technology makes the penetration rate difficult to increase, with the investment of large manufacturers such as OSRAM and LG, and the huge investment of Chinese manufacturers in the field of OLED display, the R&D experience and process equipment in the display industry can be utilized. The advantage of OLED and LED technology competition has caused LED manufacturers to pay attention to OLED in the past 10 years. Although the high cost of OLED technology makes the penetration rate difficult to increase, with the investment of large manufacturers such as OSRAM and LG, and the huge investment of Chinese manufacturers in the field of OLED display, the R&D experience and process equipment in the display industry can be utilized. The advantages of OLED lighting rapid rise, coupled with the rise of public awareness of environmental protection, the people's demand for the integration of lighting and artistic aesthetics, making white OLED lighting is likely to become the next generation of lighting stars. Automotive lighting can be said to be the most sparking and mature application market for OLED lighting. In fact, with the latest integration of LED technology, lighting has evolved from a basic functional feature to a significant feature with automotive value potential, while OLEDs have the potential to differentiate themselves from LEDs and provide new added value. Launched in 2016, the BMW M4 GTS is the first commercial vehicle to adopt OLED technology in taillights. In addition to the automotive market, OLED lighting manufacturers are also actively pursuing traditional general lighting such as commercial lighting or office lighting. In addition, OLED technology must also combine multiple niche markets to achieve economies of scale, thereby reducing costs, while niche markets include Medical lighting and recessed lighting. According to LEDinside data, global OLED lighting panels will reach a market size of approximately US$153 million in 2017. It is estimated that China's OLED display industry will release production capacity in 2018. By then, OLED industry will usher in a sharp increase in yield and a significant decline in cost, OLED lighting. It will also usher in new price/performance opportunities due to the current market situation. It is expected that by 2020, OLED lighting will grow to more than 1.1 billion US dollars. Mainstream vendor layout OSRAM OSRAM announced in July 2007 to close the Malaysian OLED display factory and focus on OLED lighting applications. In the past ten years, in addition to its OLED table lamp, OSRAM has become the industry leader in the layout of automotive OLED lighting. Including BMW and Audi announced the launch of OLED lighting for taillights from 2015 to 2016. All are supplied by OSRAM. LGD 2017 LGD in the OLED layout continues to increase, while large-scale investment in the display field, LGD is also actively engaged with BMW, hoping to sell OLED lighting products. It is reported that the supply of OLED lighting products from LGD and BMW will include taillights and interior lighting. In addition, LGD also revealed its new OLED brand Luflex at the end of 2017, and announced that it will sell its OLED lighting products with Luflex in the future, with automotive as the top priority, followed by commercial lighting and lighting manufacturers, LGD to become the world The largest OLED lighting brand is the future goal. GE launched GE's OLED project in 2010. GE Global R&D Center announced that in cooperation with Konica Minolta, white light OLED achieved a "major breakthrough" with a luminous efficacy of 56lmz/W, using a solution-based coating material that is low. Costs are important conditions for manufacturing OLEDs. GE and KM plan to bring the first OLED flexible lighting products to market in 2011. OLEDWorks In April 2015, OLEDWorks acquired the OLED light source device business and related intellectual property rights of Philips, and is currently producing panels in the US (low-capacity amber lighting) and Germany (larger Lumiblade panel). Konica Minolta Pioneer Joint Venture In March 2017, Konica Minolta and Pioneer announced that two companies have merged their OLED business units, and on June 1, 2017, a new 50:50 joint venture Konica Minolta Pioneer OLED was formally established. Pioneer also exhibited automotive OLED lighting systems in CES in 2018. Dawning Technology Dawning Technology was selected from Visionox in May 2015 to focus on OLED lighting. The head office Visionox was originally the OLED project team of Tsinghua University, and later industrialized to form an OLED company. Kunshan Guoxian Holdings, one of the leading manufacturers of OLED industry in China, is mainly engaged in lighting, involving automobiles and general lighting. Conclusion With the development of LED in the field of lighting, the cost is declining. OLED has long had no chance of price war. The only breakthrough is to use OLED as a surface light source without blue light damage and flexible foldable advantages. Open the battle with LED front price. Due to the increasing scale of investment in OLED display, and the requirement of OLED for lighting is lower than that of display, the opportunity for OLED lighting to take off in the future will still be reflected in the synergy effect of OLED display, optimized supply chain, and general development. And using partially depreciated OLED display devices to reduce the investment cost of OLED lighting. (