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According to the latest report from LEDinside, the global energy research organization of TrendForce, the penetration rate of global LED commercial lighting market is still rising rapidly in 2014, and the annual growth is expected to reach 23. In addition, the latest LED bulb retail price survey shows that the global market in April 2014 The average retail price of LED bulbs replacing 40W dropped slightly by 1.5 to reach US$14.7, of which the price drop in China was the most obvious. The replacement price of 60W LED bulbs fell by 2.5, reaching $20.2.
The main application types of commercial lighting are LED tubes, spotlights and bulbs, while Europe, North America and China are the main areas of global LED commercial lighting, and the most important market in the next five years. Wu Yingjie, vice president of LEDinside research, said that the market demand for LED tubes in 2013 was 2.58 billion US dollars, and will increase to 8.871 billion US dollars in 2018, highlighting the importance of LED tubes in commercial lighting, especially in cheap supermarkets and offices. The underground parking lot has been widely adopted, and with the rapid evolution of the design scheme, the price/performance advantage is also faster than other lamps.
Wu Yingjie further pointed out that in various regional markets, T8 lamps are the main products, which are used in office lighting. The lamps in the main markets of Europe, America, Japan and China are mainly cold colors, of which the Chinese market uses 6,500K as the main color temperature segment. However, the life expectancy for LED tubes is only 25,000 hours.
From the analysis of commercial lighting manufacturers' strategies, the European, American and Japanese markets are mostly based on product quality improvement, which is one of the most basic development strategies, from product life extension, light efficiency improvement to lighting quality improvement; Sex, color rendering and longevity remain the key to technology. On the other hand, the Chinese lighting market is still growing at a high speed. There is no established success model, but overall, the “channel advantage†should be the most powerful weapon. Whether it is a physical hydropower channel or e-commerce, etc., there is a price war. It is even more necessary to step up the integration of supply chain and resources to achieve cost control and pursue price competitive advantage.
In addition, according to LEDinside observation, the price of LED bulbs in China in the previous quarter, replacing 40W and 60W parts have shown a downward trend, especially in the 40W quoted season, the decline rate reached 22.9, the average price in April was 7.4 US dollars, the lowest in all regions of the world. . LED inside analyst Wang Ting said that low-priced products are still mainly from Chinese local lighting brands, while international brands are relatively weak in price competitiveness.
Latest LED bulb retail price survey Chinese lighting brand manufacturers have rapidly expanded their investment in the LED market, especially in alternative light sources such as bulbs. Although excessive competition leads to poor gross margins, it is conducive to grab the necessary market share and lay a good foundation for maintaining home advantage in the Chinese market. In addition, Chinese lighting manufacturers are mostly manufacturing backgrounds, which have advantages for cost control and resource integration.
Plus, all local manufacturers in the vertical supply chain can easily find more opportunities for vertical integration. In contrast, international companies such as Philips and Osram are still focusing on the business opportunities brought by the replacement of LED lamps in core markets such as Europe and the United States. The focus on the Chinese market is relatively low, and they are not actively responding to price wars, but also to Chinese brands. Vendors reserve sufficient room for growth.
The price of 40W imported goods in China fell by 7.9 in April, and the price of some original commodities continued to fall. For example, the Foshan Lighting 7W bulb, which had just lowered the price in March, fell from US$2.9 to US$2.4. In the UK, prices in April also showed a large decline of 6.4. For example, Toshiba's 7.7W and 470LM bulbs were downgraded from US$25.6 to US$16.7 in April. In place of the 60W commodity segment, prices in the Japanese region continued to fall. In April, it fell sharply to 14.5, reaching US$16.4. In April, the price in Germany also fell by 6.9. The exchange rate change is also one of the reasons for the decline in the average price.