"Double Anti-" Regulations Cause U.S. Import Car Prices to Increase

The “Double-reverse” Regulations refer to imported vehicles from the United States, and some models may have a price increase of 300,000 yuan. Recently, the Ministry of Commerce issued an announcement in 2011 No. 84, according to the “Anti-dumping Regulations of the People's Republic of China” and the “Anti-subsidy Regulations of the People's Republic of China”. With the agreement of the Customs Tariff Commission of the State Council, and in accordance with the final ruling issued by Ministry of Commerce of the People's Republic of China on the 20th Announcement of 2011, anti-dumping and countervailing duties shall be levied on imported cars and off-road vehicles with a displacement of 2.5 liters or more originating in the United States. , From December 15, 2011 to December 14, 2013, the implementation period is two years. One stone provoked thousands of layers of waves. The Ministry of Commerce immediately attracted widespread attention from the industry. In this trade war between China and the United States, I am afraid that those who are giggling behind will be those non-American import car makers.

Cause: The "trade war" has a long history. On the face of it, the Ministry of Commerce had a sudden and sudden "double anti-taxation" on imported cars from the United States. Actually, since China's accession to the WTO, the trade friction between China and the United States has been a source of concern. Long time. From the automotive industry alone, in 2009, President Barack Obama announced the implementation of a three-year punitive tariff on all cars and light truck tires imported from China. Subsequently, the China Association of Automobile Manufacturers also submitted an anti-dumping and anti-subsidy investigation application to the Ministry of Commerce on behalf of the domestic industry, requesting anti-dumping investigations and anti-subsidy investigations on imported cars and off-road vehicles with 2.0-liter or more displacement originating in the United States. This was the final ruling issued by the Ministry of Commerce in May this year that “the levy of anti-dumping and countervailing duties on imported cars and off-road vehicles with a displacement of 2.5 liters or more originating in the US market”.

However, the final announcement of the Ministry of Commerce only indicated that dumping and subsidies existed for imported cars and off-road vehicles (hereinafter referred to as surveyed products) with a displacement of 2.5 liters or more originating in the United States, and China's domestic displacement was 2.5 liters. The above car and off-road vehicle industry suffered substantial damage, and there was a causal relationship between dumping, subsidies and substantial damage. However, the reporter noted that there is no real data and case to explain what damages were caused to the domestic automobile industry by the products under investigation.

Some analysts believe that this year marks the 10th anniversary of China's accession to the WTO. As early as the first year after its accession to the WTO, the United States accused China of providing low-interest loans to the auto industry to change subsidies. This friction is the beginning of a new round of automobile trade war, but the political significance is greater than the economic significance, and will not affect the U.S. companies.

Status quo: The owner of the car is busy picking up the car dealers to pick up passengers and “double reverse” orders. The price of trains quickly rises. A considerable number of consumers have stepped up their orders after hearing the news, making the supply of such imported vehicles even more tense.

When a reporter called a local imported car dealer in Guangzhou last weekend, a 4S shop sales manager at Chrysler just picked up the phone and knew that the reporter had come. He talked about the situation of setting up a car at the store for two days, and not only increased the flow of consultants to the store. More than doubled the number of customers who had made direct telephone inquiries, and received orders for 30 Wranglers and Grand Cherokee just two days in the weekend. The sales executive revealed that on receipt of a manufacturer’s notice on Monday, the Wrangler and Grand Cherokee will adjust their prices by a week and increase by about 30,000 to 50,000 yuan under the influence of the “double reverse” policy. “We believe that the number of orders will rise in a straight line this week. ."

Cadillac dealers in Guangzhou also suffered this kind of "unhappy". Although they have not yet received notifications from manufacturers on price adjustments, Carlyle and CTS are all on the list. Car dealers worry about the increase of these models after the tax on the New Deal. More than half of the cost of more than 10,000 yuan will be borne by the consumers. At that time, the vehicle price will inevitably rise by more than 100,000 yuan, which is enough for consumers to rationally shift their sight and influence sales. Yuekai Store received 20 customers every day on average this week. Due to the introduction of the “Double Counter” policy, a large number of customers were previously consumed.

“Although the increase in the price of these vehicles is usually not too low (usually 30,000-80,000 yuan), the sudden increase of nearly 200,000 yuan is equivalent to a domestic high-end cars, even rich consumer groups also have to Again and again, the amount of time it takes to get ahead of schedule will only make the supply of goods tighter, and the waiting time will be longer.”

Impact: 1 The price increase cost or passed on to the owner It is understood that, apart from GM and Chrysler’s part of the US Department of Imported Vehicles, the models affected by the “double taxation” also include some German and Japanese systems manufactured in the United States and imported into China. Brands, including BMW, Mercedes-Benz, and some of the Honda brand models. At present, many relevant manufacturers have stated that they will evaluate the impact of the “dual-reaction” policy on the import vehicle business and it is expected that the effect will emerge after the Spring Festival. However, the reporter predicts that some of the price increase costs will be passed on to consumers. It is inevitable that these people who buy the relevant models will act as "big heads."

2 The non-US imports of imported cars take advantage of the profits as the "protagonist", the United States Department of the impact of imported cars is undoubtedly the largest. It is understood that among the imported cars sold in China, only GM includes Cadillac Escalade, Cadillac CTS, Buick Encore and Chevrolet Camaro. Chrysler also has new Jeep Grand Cherokee and 2012 Wrangler. Some car dealers have calculated the book value, according to the "double anti-tax" tax rate, compared with the Acura TL estimated price increase of 20,000 yuan, a 80 million Jeep model prices up to 60,000 yuan, and A 150-million-carat Kerid model may even have a price increase of 300,000 yuan. As the Ministry of Commerce no longer retroactively collects anti-dumping duties and countervailing duties on the products under investigation imported before December 15, 2011, it may now be the best time to purchase imported models such as Cadillac.

However, the introduction of "double taxation" will directly increase the prices of imported American cars, weakening their competitive advantages. In this way, some of the shares of imported cars belonging to the U.S. Department will be directly devoured by the German and Japanese systems. German, Japanese, etc. The larger imported car brands are expected to continue to expand the "layout."

According to relevant statistics, from January to October this year, China's auto market imports nearly 800,000 vehicles, and US-based cars accounted for only 8.3% of them. The share is not large, and the introduction of "double anti-tax" will further weaken the price advantage of imported cars in the United States. The market situation in the next year will not be optimistic. Imported brands with large shares such as non-American lines are expected to continue to expand the "layout." Perhaps in the near future, we will see that in order to reduce costs, some imported car brands will accelerate the localization process of the models in China, which is undoubtedly a blessing to consumers.

3 In view of accelerating the localization process of the brand, the symbolic significance of the "double countermeasures" of the Ministry of Commerce for American cars is greater than the substantive meaning. Judging from the current import country of China's imported automobile market, Germany is the largest, followed by Japan, and the United States is not large. As far as the Chinese market is concerned, GM’s imports of vehicles account for less than 0.5% of its total domestic production. Of the top 15 brands imported, only Cadillac was selected and ranked last. Affected imported cars, however, have more than 10,000 vehicles. The impact on the domestic imported automobile market is very limited.

With the slowdown in global economic growth, world-renowned car manufacturers have seized market share in developing countries, and China has become the world's largest automotive sales market. This move will stimulate major manufacturers to expand the scale of assembly in China. In order to circumvent this influence and expand market share, the acceleration of the mass production of American models in the future will become a strategic choice for companies. In particular, Chrysler as its representative, its domestic pace in the Fiat Fiat will further accelerate, "double reverse" tax rate will become its acceleration of domestic booster.

For ordinary consumers, the price of purchasing the above models will inevitably increase after the “double reverse” tax is imposed. Such automotive products are not competitive products and are alternatives. This will create space for other auto manufacturers to compete in China, and the sales performance of these companies in China will increase accordingly. Therefore, it is natural to treat "double countermeasures" as "some people are happy and some people worry".

Manufacturers respond to GM: Little impact GM on December 15 declared to the media: “As an industry leader, GM and its partners have long been committed to the development of the Chinese automotive industry. To better serve Chinese consumers, To provide them with more suitable and cost-effective products, GM has implemented the principle of local production in local sales. In terms of the Chinese market, GM imports less than 0.5% of its total domestic production." The Public Relations Department told the Times reporter that GM’s sales of imported cars in China, the Chevrolet, Buick and Cadillac brands, totaled less than 15 vehicles, and their sales did not account for a major share, which affected them little. However, the company is still studying the issue of price adjustment for some models and will be announced later.

Chrysler: Denies accelerating localization According to an insider from Chrysler, "Cursler is currently assessing the impact of relevant policies on the company's business." When asked about the specific aspects involved in the assessment, the above-mentioned sources said: "We need to carefully study the relevant policies. ."

The announcement issued by the Ministry of Commerce has a significant impact on Chrysler. In the sales of the brand, the Grand Cherokee 3.6L displacement totals 8 models and 5.7L displacement models are all in the announcement range. There are also 3.6L rows for the sales of the brand Wrangler. Amount of four models. When asked whether the announcement of the Ministry of Commerce will accelerate the localization of Chrysler, the above-mentioned sources said: "These two are not directly linked."

For the Jeep brand with insufficient capacity, expanding production capacity to achieve a balance between supply and demand has always been their direction of development. The most injuring of the "Double Reversal Order" was Chrysler, who was totally dependent on imported cars. It seems that Chrysler wants to expand its share in China and joining the joint venture camp is no longer a distant dream.