A breakdown of the ten "most" of the automotive industry

With the approach of the New Year's Day in 2012, the Chinese automobile market will smoothly spend 2011. Starting from the beginning of the year, under the influence of a series of stimulative consumption policies and some city purchase restrictions, such as the purchase tax halved, autos going to the countryside, trade-in replacement, and some city restrictions, the Chinese auto market is destined to become an extraordinary year in 2011.

After sorting out the hot events this year, the Chinese auto industry is mixed. After experiencing the earthquake in Japan and the fall of Kumho Tire, the Chinese auto market has undergone subtle changes. Several families rejoiced at a few worries. In particular, the magazine cited 10 cases of frustration and frustration in the Chinese auto market this year, striving to restore the facts to readers and outline the growth path of the Chinese auto market this year.

The most proud of the world's first car production and sales

Although China's auto production and sales slowed down significantly in 2011, the growth rate from 46% in 2009, 34% in 2010, to 2% in 2011, the Chinese auto market has experienced a rapid turnaround after a decade of rapid growth. China's auto market once again has no suspense to reconnect with the world's largest market.

During the year, the Chinese auto market experienced some unfavorable factors such as the withdrawal of supporting policies and the introduction of multi-land restriction policies, but it still maintained a strong growth momentum, which undoubtedly once again proved the great potential of the Chinese auto market.

Comments: China has become the world's largest automobile production and sales country, but it still has to face the "big but not strong" issue. In the future, the expansion of the entire industry chain, including equipment manufacturing, experimental equipment development, material research and development, and service system construction, will be the direction of the Chinese automotive industry.

Most Surprisingly, Tire Enterprises Win US Department of Commerce

On December 19, the Federal Circuit Court of Appeals of the United States issued a ruling on GPX International Tire Company and Hebei Xingmao Tyre Co., Ltd. against the U.S. government, and ruled that the U.S. Department of Commerce could not carry out anti-subsidy investigations when China considers non-market economy countries. And requested to suspend the temporary countervailing duty on non-road tire products imported from China. Regarding this ruling, the head of the Fair Trade Bureau of the Ministry of Commerce stated on December 21 that the counter-subsidy investigations China has conducted over the years have violated the WTO rules and have no legal basis, and they hope that the US can correct its wrong practices as soon as possible.

Comments: China's tire companies have won US anti-subsidy lawsuits, which shows that Chinese companies have taken an important step in countering US anti-subsidy cases.

The Most Achieved the Tenth China's Auto Industry Rise

2011 is the ten-year node for China's accession to the WTO, and it is the beginning of the next major era. During the past decade, the Chinese auto industry has been viewed from the initial not being optimistic and has now jumped to the position of “the world’s largest producer and sales force”. It has turned from a living fossil of a planned economy into one of the most market-oriented industries in the Chinese economy. Looking back at the development of China's auto industry ten years after its accession to the WTO, the marketing concept of independent brands has also been greatly improved. Regardless of scale, sales volume, output value, profit, etc., self-owned brand cars have achieved rapid growth from scratch and from small to large.

Comments: Accession to the WTO means opportunities, but also means challenges. Ten years ago, China's accession to the WTO had brought shocks to the Chinese auto industry and brought opportunities. The next decade will be a crucial period for the transformation of independent brands and ushering in the cultivation of core competitiveness.

The most active car companies listed financing is booming

Starting from the beginning of the year, the news about the listing of car companies is endless. From IPO to additional issuance, from H shares to A shares, and from issuing bonds to warrants, Chinese car companies have turned their eyes to the capital market.

On December 19, it was reported that in 2011 the central company’s corporate shareholding reforms continued to advance, and FAW Group had completed its overall restructuring. The SAIC, BAIC, Chery and other auto groups are all planning to go public as a whole and seek the best route for capital.

Comments: From all kinds of signs, using the capital market to quickly become bigger and stronger has become the choice of some car companies. The operation of the capital market has a huge space for asset securitization, which will provide important financial support for the leap-forward development of enterprises and their own brand planning.

The Most Unexpected Ministry of Commerce Signed a "Double Counter" Tax on American Imported Vehicles

On December 14, the Ministry of Commerce announced that it will impose anti-dumping duties and countervailing duties on imported cars and off-road vehicles originating in the United States with a displacement of 2.5 liters or more. The implementation deadline is two years. This is the first time China has entered the WTO to conduct a "double counter" investigation on imported vehicles.

In fact, as early as September 2009, the Ministry of Commerce received an application submitted by the China Association of Automobile Manufacturers on behalf of the domestic industry and requested the “double reaction” of imported cars and off-road vehicles with a displacement of 2.0 liters or more originating in the United States. survey. After review, the Ministry of Commerce increased the investigation of the vehicle's displacement to more than 2.5 liters.

Comments: This time, some measures to levy a "double counter" tax on some imported cars in the United States are somewhat unexpected. This move made by China was seen by people in the industry as a counterattack against the United States repeatedly levying “double anti” taxes on Chinese companies.

The most helpless Japanese earthquake sounded the alarm for globalization

On March 11th, an earthquake in Japan, except for the domestically produced Nissan, Toyota, Honda, and other Japanese car companies did not return to normal levels until September of this year. Some car companies have not yet returned to normal production levels.

Affected by the earthquake, some key components from Japan could not be resumed in time. Not only Japanese brands produced in the country, but also many European and American brands and auto brands have also been affected to a certain extent.

Comments: The earthquake in Japan exposed the drawbacks of the automotive industry's industrial chain, closed, large-scale procurement, and zero inventory in the face of emergencies. This poses new challenges to the production methods of global car companies, and parts and components companies may benefit from the reform of Japanese car companies.

The most entangled "Three Guarantees" bill has not yet been introduced

From the first solicitation of opinions to the formal holding of the hearing, the whole period was separated by seven years. However, the automobile, a high-consumption product, has not been included in the “three guarantees” of China.

In October this year, "Car Three Guarantees" once again solicited public opinion, and held a legislative hearing in the same month. According to statistics, in the first half of 2011, complaints concerning automobiles were 8235, an increase of 32.4% year-on-year. The introduction of the "car three packs" has been brooked without delay.

Comments: China's auto industry is booming, the number of car owners has surged, and complaints about cars have also increased. The introduction of "Car Three Guarantees" is the result of popular expectations and is a boost to the Chinese auto industry. After the "Three Guarantees" hearing, the hope is no longer a flash in the pan.

The saddest reminder Kumho tire recall

On March 15th, CCTV reported on the serious quality problems of Kumho tires. Just like a huge stone throwing a lake, the Kumho tire incident caused a great uproar in the automotive industry. People also have serious doubts about cars that have purchased, are selling or used Kumho tyres. However, it is ironic that Li Hanxi, chairman of Kumho Tire China, publicly stated that no matter whether it is a recalled tire or a tire that is replaced due to testing, the quality is no problem.

Since its exposure on March 15, Kumho’s retail business in the Chinese market has almost completely stagnated. Kumho statistics show that 16 million tires were sold in China last year.

Comments: Kumho's retail business in the Chinese market this year is almost zero growth. This confirms the old saying, "Multiple lines of injustice must boast." Denying product quality problems is an extremely irresponsible attitude toward Chinese consumers.

The three-year goal of the newest energy vehicle is only completed in fractions

According to data released by the Ministry of Industry and Information Technology in January this year, in 2010, the demonstration and promotion cities for energy-saving and new energy vehicles in the public service sector were expanded from 13 cities in 2009 to 25 cities. As of the end of 2010, a total of 190 models of 54 automobile manufacturers were listed in the Catalogue of Recommended Models for Energy Conservation and New Energy Vehicles, Demonstration, Extension and Application Engineering. In 2010, the annual production of the above models was 7,181 vehicles. This means that the capacity of new energy vehicles is currently far below the scale of 500,000 for three years.

Comments: So far, the "energy-saving and new energy vehicle industry planning" has not yet been introduced. At this node, rethinking how to structure a more active and effective policy system has become a top priority for the adjustment and revitalization of the automotive industry.

Most frustrated Chinese auto companies fail to acquire Saab plans

On December 19th, the District Court of Winnash Castle in southern Sweden announced the approval of the bankruptcy application of Swedish Saab Automobile Company, marking the end of the fate of this famous Swedish automobile brand with more than 60 years of history. This also means that the two Chinese companies - the huge auto trade group and the China Youth Auto Group's plan to acquire Saab have ended in failure.

According to incomplete statistics, the "double-pang" loss is about 1 billion yuan. Previously, for the risk of acquiring Saab, young cars have been too optimistic and even desperate.

Comments: For overseas mergers and acquisitions, although Chinese auto companies can take the opportunity to shorten the gap with multinational auto companies, this is not the main way to enhance their core competitiveness. At the same time, Chinese car companies should conduct in-depth research on the relevant laws and regulations of the merged state of the enterprise and evade economic losses.