While the filter industry has a brighter future in the automotive market, issues from the industry itself and the market cannot be ignored. The filter industry faces four major problems in the development of the automotive aftermarket. First of all, counterfeiting in China's automotive filter industry accounts for most of the market share. Statistics show that, including brands such as Leopard King and Haiye, which have a good market share in the automotive market, their combined market share is less than 10% of the total. Some people think that this is because there are too many companies in the filter industry, especially low-quality and low-quality fake counterfeit products have divided most of the market share. From this point of view, even if the market size reaches the expected value in the future, the brand filter share is not optimistic. In this regard, industry professionals believe that a "brand group" should be formed to expand the category space through brand groups, to use formal routines to crack down on counterfeits, to promote industry reshuffle, and to seize the largest share of the market. Second, what kind of sales channel is adopted has become a question for industry enterprises. At present, the filter industry is mainly based on provincial agency and municipal agent channel modes. However, both channels face corresponding problems. The provincial agency has, to a certain extent, reduced the pressure on filter manufacturers to manage the market, but the reduction in pressure along with it is its ability to control the market, which is not conducive to their intensive cultivation of lower-level markets. After all, the stable and broad brand of provincial agency that can be formed by Leopard’s own advantage combined with the prevailing market environment is indeed a minority. Therefore, given the increasing vehicle ownership in second-tier and third-tier cities, many companies consider directly channeling municipal agent channels. However, this can increase the ability of manufacturers to control the market and facilitate the intensive cultivation of the market. At the same time, the problems of market management costs, logistics and distribution are also followed. In addition, there are many filter manufacturer manufacturers to seek breakthroughs through the above two channels, but still in the development stage. The supply of automotive parts and accessories, including filters, is still tedious, and industry companies need to achieve a flattening of channels while exploring better sales channels. Again, the consumer's cognitive resistance. As the age of the car grows, many owners will choose to leave the expensive 4s shop and go to other maintenance agencies for repair and maintenance. This is a positive trend for filter manufacturers in maintenance organizations in major markets outside the 4s store. However, compared with the more professional automotive parts and components of mass-consumer products, ordinary owners do not fully possess the distinguishing ability of such products and even the authenticity of the brand. This has made some "profit-seeking" repair factories have an opportunity to use high-quality products such as low-fidelity filter products to extract high profits, the unhealthy operation of the terminal market has also increased the difficulty of brand filter suppliers to occupy the market. Finally, the variety of filters needs to increase. China’s current car ownership of 130 million is composed of many different brands of cars of different types. There are dozens of common brands on the market, with an average of at least five models per brand. Each model is developed on the basis of the law of “small reforms in a year, big changes in three years, changes in five years,†every year. There are over 150 models of new cars on the market, and with the existing models, there are over 2,000 models on the roads in China. This brings opportunities for filter manufacturers, but also requires manufacturers to continue to develop varieties to meet the growing demand for product models.
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