The application of softeners in homes is becoming increasingly important. For example, the quality of water in northern China is generally rigid. Household water softeners can be used to obtain better quality domestic water, solve the problem of scale, low cleanliness, and clothing fibers caused by hard water. Stiffness, clogged pipes, etc. So in a sense, water softeners represent a higher quality of life.
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Encouraged by the pollution incident, China's healthy appliances led the market in 2013, in which the water purification equipment showed an explosive growth. According to the data measured by Yikang, the retail sales of water purification equipment in China was RMB 9.5 billion in 2013, a year-on-year increase of 74.5%.
At the national (spring) green home appliance consumer promotion monthly launch conference held on Friday and the 2014 home appliance industry development summit forum, Guo Shuhong, chairman of Beijing Shuer Technology Co., Ltd., said that home water softeners will be the future development of water purification equipment market. the key of. At the same time, he also said that the high price of water softeners will affect the popularity of products.
Water purification equipment explosive growth Water softener into growth
Water purification products into home appliances profit gold mineral water softener will be the focus of development According to the Ministry of Environmental Protection "2012 China Environmental Status Bulletin" data show that of the country's 198 cities out of the 4929 groundwater monitoring sites, nearly 60% of the water quality is not up to standard, rural drinking water Source and surface water are subject to varying degrees of contamination.
Guo Xinhong believes that the decline in the quality of the water environment and the strong market demand for clean water products have emerged. He said that the water purification product is a "new home appliance segmentation market and industry, is a new home appliance brand building platform, is a new home appliance profits gold mine." Yikang estimates that the scale of the water purification equipment market can reach 100 billion yuan.
Water softener has just entered the growth period, the price is affecting the popularization of the profits of water purification appliances Blue Ocean has attracted Haier, Gree, TCL, Unilever and other companies have joined the production of water purifiers, but the water softener is not much.
In Guo Xinhong's view, water purifier technology is simple, low price, high penetration, has entered the growth period, while the soft water machine has just entered the growth period, product technology is complex, high prices, the penetration rate is very low.
The reason why the popularity of softeners is low is "The most critical issue is price." Guo Xinhong said, "The relationship between market supply and demand determines the price. Currently, there are only a few brands of softeners on the market, and there are many brands of water purifiers, so the water softener The price is high, which restricts the popularity of the product."
It is understood that the prices of water softeners currently on the market are frequently increased by 10,000 yuan, and most of them are foreign brands. Guo Xinhong believes that Haier, Gree and other companies will start from the water purifier, and then explore the water softener market. In the future, more water purification equipment manufacturers will also try to produce water softeners.
However, Guo Xinhong believes that the softener market will not be as disorderly as the current water purifier market, because the industry has a certain threshold, and the technical requirements are relatively high.
"Competition is unavoidable. As long as it is benign and orderly, it is good for consumers to benefit the development of the enterprise. We don't oppose it." Guo Xinhong said, "From disorderly competition, big waves, to the relative concentration of the market, this The process is historically inevitable and the softener cannot be avoided."
