Retrospective analysis of the development of domestic LED packaging industry in 2013


In 2013, the development of LED packaging was gratifying. The utilization rate and shipping rate of all major packaging manufacturers increased by 30% to 40%, but the increase in quantity did not bring considerable profit. Many manufacturers indicated that The increase in production does not increase the helplessness. Throughout the major packaging companies, the capacity utilization rate in 2013 reached an average of 80 or more. There is a growth of 30 compared to last year. Many packaged listed companies have expansion plans: Hongli Optoelectronics has added 100 KK capacity in the first half of this year, and may increase 200 KK in the second half of the year. Jufei Optoelectronics spent 100 million yuan on lighting LED device expansion projects in September this year. Completed on the 30th. In the first half of 2013, Ruifeng Optoelectronics invested in the production of equipment for lighting LED product technology transformation projects. The annual production capacity increased by 1,350 KK and the annual production capacity of lighting LED products was 2,470 KK. At the same time, Ruifeng Optoelectronics will start SMDLED expansion. The construction of the production project is from July 1st, 2013 to June 30th, 2014. After the expansion project is completed, the annual production capacity of the company's lighting LED products is 8388KK.
In 2013, LED packaging companies have undergone significant changes. In particular, the listed packaging companies have shown common characteristics: the overall performance has steadily increased, but the main business strength and actual profitability are not ideal, and profits have fallen. The price of domestic LED devices will continue to continue the trend of price decline. However, due to the increase in the penetration rate of medium and large-sized backlights and lighting products, the decline in product prices will narrow and the gross profit margin will gradually stabilize. It is worth mentioning that in 2013, LED white light devices, due to the driving of home lighting and commercial lighting, the rapid growth of white light patch devices in 2013, especially in the first half of the year, led to the rapid development of the packaging industry, and some packaging manufacturers were fully loaded. It is also for this reason that white light devices have entered the price war and the vortex of price cuts has caused many manufacturers to increase production without increasing revenue. Judging from the 2013 related financial reports issued by various packaged listed companies, the gross profit margins of white light devices of various companies have shown a downward trend. The operating income of Hongli Optoelectronics white light device, which is mainly engaged in white light business, increased by 20.34, but the gross profit of LampLED fell by 9.35, the gross profit of SMDLED fell by 9.84; the revenue of Ruifeng Optoelectronics LED lighting device increased by 49.23, the gross profit decreased by 4.89 compared with last year; the operation of Jufei Optoelectronic LED lighting device Compared with last year, the growth was 42 and the gross profit was 20.16, but the profit decreased by 5.59.
In 2013, the growth rate of China's LED packaging output value is much higher than the global average. Among them, lighting is still the largest field in China's LED packaging market in 2013, accounting for 43. Influenced by the rapid growth of China's LED commercial lighting market demand, with Mu Linsen and Hongli The performance of China's lighting device packaging manufacturers represented by optoelectronics and rectangular lighting continues to flourish, and the localization of high-quality chips has greatly improved the competitive position of China's LED lighting packaging industry. Domestic chips have already occupied more than 70 in the domestic chip market. In the field of backlighting, the performance of Ruifeng Optoelectronics, Dongshan Precision, Zhaochi, Yimeixinguang and other manufacturers have grown rapidly, and they have entered the supply chain of China's six major TV manufacturers. The experience of supplying branded manufacturers has obviously helped to improve the quality control and management capabilities of the domestic LED packaging industry, and also accumulated the necessary strength for Chinese packaging companies to participate in global competition.
Emerging fields such as car lights and FlashLEDs are expected to change with the market situation of international manufacturers. China's packaging manufacturers are actively infiltrating into the market of these emerging applications. In the case of lighting, backlighting, and display market competition, these emerging fields are expected to become the new hunting ground for Chinese packaging manufacturers in the future.
From the perspective of the global market, the main challenge for China's LED packaging manufacturers to increase their future is still from technology. In 2013, the industry saw emerging technologies such as EMC stent packaging, FlipChip, and wafer level packaging (CSP). Dehao Runda and Sanan Optoelectronics Flipchip technology have been successfully developed, and EMC bracket packaging has also attracted much attention. Tiandian, Simai, Hongli, Ruifeng, Jingke and other manufacturers have already introduced EMC packaging production lines. Although it is not yet possible to reshape the competitive landscape, the impact on the existing industry model is still worth noting. How these new materials and technologies will affect the existing industry in the next few years will still require time to verify.

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