Rebuilding New Advantages 2010 Dongfeng Cummins intends to achieve sales of 148,000 units

“In 2010, we will ensure the sales of 148,000 engines, through continuous quality improvement activities, strengthen end-user visits, enhance service satisfaction, and seek new breakthroughs in product development, market development, and management innovation.” New Year’s Eve Huang Naixu, general manager and secretary of the Party Committee of Dongfeng Cummins Engine Co., Ltd. (hereinafter referred to as “Dongfeng Cummins”) told reporters that 2010 is the first year of Dongfeng’s “N315 Plan”. Dongfeng Cummins will take the responsibility and make greater efforts to do so. contribution.

In 2009, Dongfeng Cummins sold 127,000 units of engines and achieved annual goals. When interviewed by reporters, it was a time when Dongfeng Cummins' 2010 quality work seminar was going on. Huang Naixu told reporters that for Dongfeng Cummins in 2009, it was the most memorable year - the financial crisis that swept the world, so that the orders of Dongfeng Cummins's overseas markets drastically decreased, the domestic market also experienced a serious decline, production and management once fell into an unprecedented situation. In the first half of the year, Dongfeng Cummins suffered losses. Compared with the same period in 2008, Dongfeng Cummins lost more than 50% of its sales. In the first six months, it produced and sold 49,000 engines, and only completed 39% of the annual target.

In such a time of crisis, the general manager of the foreign election was resigned and replaced by the Chinese as general manager. On June 1st, 2009, Huang Naixu, who took over as general manager of Dongfeng Cummins, led Dongfeng Cummins' new management team and explored the diversified development path of the company together with all employees.

Huang Naoxu recalled that Dongfeng Cummins's new management team had a comprehensive analysis of the domestic and international market situation, trends in the development of the industry, and the company's own situation in light of the scientific concept of development. He believed that in recent years, the engine manufacturing industry has entered the structural adjustment period, Dongfeng Cummins The advantages that were once possessed are weakening. On the basis of this discussion and analysis, we have reached consensus on starting from reforming the company's management system, optimizing organizational structure, and quickly responding to market changes.

Since then, after a series of bold reforms, the business structure of Dongfeng Cummins has changed from nine departments to four functional departments and three major departments. Two months later, Dongfeng Cummins's middle-level and above management personnel were all in place. This is more conducive to the development of a flat management organization for Dongfeng Cummins marketing, product development, and financial management. Soon, through external visits to end-users, to carry out the "100-day quality zero defect" competition, and accelerate the adaptive development of products, Dongfeng Cummins production and sales since August began to rise month by month.

The “100-day quality and zero defect” competition activity further improved the product quality of Dongfeng Cummins. At the celebration of the 60th anniversary of the National Day military parade, Dongfeng Cummins provided 307 engine powertrains for the vehicle fleet and logistical support, which accounted for 56% of the total scored teams. None of the referenced vehicles equipped with the Dongfeng Cummins engine suffered a breakdown and was called by the military as a "safety machine."

Looking ahead to 2010, Huang Naoxu said that on the one hand, Dongfeng Cummins needs to rebuild and integrate the advantages it once possessed. On the other hand, it is necessary to create new advantages that were not available in the past or that have not yet been fully formed, and translate these advantages into market competitive advantages and sustainability. Advantages.

On the basis of continuing to strengthen the automotive market, Dongfeng Cummins will develop non-vehicle applications, form a diversified business structure, achieve multi-species joint development, maximize synergy, and increase overall strength and competitiveness.

At present, Dongfeng Cummins has achieved initial success in recreating new competitive advantages. The company’s future goal is to achieve sales of 300,000 units by 2014. To this end, Dongfeng Cummins will continue to consolidate and develop the Dongfeng market in 2010, focus on increasing the market share of the passenger car market and construction machinery market, and deepen its sales to end customers, while broadening sales channels through services to maximize the diversity of customers. demand.

Huang Naixu indicated that Dongfeng Cummins must shoulder its own responsibility in the process of Dongfeng’s third leap. In order to meet the goal of selling 300,000 units in 2014, Dongfeng Cummins will optimize its supply chain and reduce costs in the next few years. Second, it will establish and improve its service network to promote sales through services. Third, it will expand the non-vehicle market. , Do a good job in product improvement and after-sales services to improve profitability; Fourth, we must coordinate our operations and cooperate with the vehicle manufacturers to do a good job in the follow-up work of overseas markets to ensure that overseas markets have a steady increase; Fifth, we must follow the "green manufacturing" standard We will play a good exemplary role in the national "remanufacturing pilot enterprises" and build a "remanufacturing base" with an annual output of 50,000 sets.

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