Pump cluster upgrade quality first

In Wenling City, Zhejiang Province, the creation of the “National Water Pump Industry Famous Brand Creation Demonstration Zone” has become an important task for multi-sector support for the transformation and upgrading of characteristic industries. Focusing on the three priorities of “strengthening the quality base, optimizing the support of elements, and beautifying the image of the region”, the city’s top and bottom “have money to pay for, some people are out, there is technology out of technology, and there is management out of management” to promote the upgrading of the Wenling modern pump cluster. effect. In 2013, Wenling Pump achieved an output value of 29.8 billion yuan, accounting for 40% of the city's total production value, and became the pillar of Wenling's economic stability.

The Wenling Pumping Industry Cluster Zone was named by the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) in 2012 as the first batch of “National Pump Industry Famous Brand Creation Demonstration Zones”. After the start of the creation work, the Wenling Municipal Bureau of Quality Supervision fully utilized the functions of the office of the founding leader group, strengthened the interaction with all departments, townships, and industry social organizations in the municipality, and mobilized all positive forces to jointly create the Wenling Pump Guozihao card.

The quality of industrial upgrading is first. To create an orderly competitive environment, Wenling has strengthened its quality supervision. Each company conducts more than two inspections per year. It has invested a total of 1.35 million yuan in special supervision and spot checks for two years, and 450 batches of samples have been sampled. Enterprises that have found problems have implemented follow-up supervision, re-inspection, and return visits until they are qualified for rectification. In response to the common problems in the product quality failure, we helped the company analyze the reasons for the non-conformity and proposed corrective measures through the timely holding of the unqualified production company managers, managers and other classes.

In order to guide enterprises in standardizing production, Wenling City actively develops and implements alliance standards. Currently, there are two pump alliance standards implemented. The efficiency of small submersible pumps, sewage sludge pumps, pipeline pumps and other products produced by alliance standards implementation companies "The indicators are better than the current effective national and industry standards.

The development of industrial clusters is inseparable from the support of key resources. In the two years since its establishment, Wenling has increased support for the capital and technical elements of the pump industry. In order to enhance the financing capacity of SMEs, Wenling coordinated local financial institutions to innovate the model of collateral-guaranteed loans for receivables, injected funds for pump companies, and solved corporate financing problems. In the past two years, it also played a role of private capital and coordinated the company's 146 guarantee companies. Focus on supporting pump company loans more than 3 billion yuan.

In the creation work, Wenling Jingxin and other departments increased their efforts in supporting enterprise equipment investment, and encouraged enterprises to transform their technologies and “substitution for machinery”. Since 2012, the city's pump technology subsidies have reached more than 74 million yuan. Through deepening cooperation between industry, universities, and research institutes, more than 350 pump companies have been established to establish cooperative relationships with universities and institutions, and through the implementation of the “Modern Entrepreneurship Training Project”, the company has helped train more than 2,000 high-level management personnel, and reserves high-quality management for the development of the industry. Talent.

Wenling has issued a policy to guide production service companies such as pump design, testing, and after-sales service to enter the “incubator park”, “creation garden” and “demonstration area” of small and medium-sized enterprises, provide services to small and medium-sized enterprises nearby, and also cooperate with provincial electromechanical design and research institutes. The unit has established a provincial-level technology innovation service platform. Over the past two years, it has designed more than 5,000 new products for SMEs, provided more than 10,000 technical services such as prototype design, testing, and certification, and more than 600 service companies. In the next step, Wenling will also invest nearly RMB 100 million in fiscal funds to build a multi-functional and public welfare service integrating inspection and testing, scientific research, product research and development, industrial design, domestic and international certification, consultation, education and training, promotion of scientific and technological achievements, and standard services. National water pump testing center.

In order to give full play to the role of demonstration area creation in setting up an industrial brand, Wenling City formulated the “Three-year Plan for Promoting the Use and Supervision of Wenling Pumps for Regional Famous Brands in Zhejiang Province” and the “Wenling Pump Regional Brand Promotion and Use of Three-Year Plan” for continuous promotion. Companies that use the “Wenling Pump” industry name brand to achieve practical results have been rewarded. At present, 29 pump companies, such as Euroneu Europe and New Territories Pumps, have been allowed to use the “Wenling Pump” regional brand name mark. Wenling also cooperated with Zhejiang University to develop the English version of “Wenling Pump Global Brand Promotion Network”, and connected with the world's major search engine platforms to expand the global influence of Wenling Pump. In order to do a good job in the marketing of industrial brands, Wenling held a national-level exhibition of pumps and motors in China. It also supported brand enterprises to participate in large-scale exhibitions and overseas exhibitions such as the Canton Fair and Yiwu Expo to increase the popularity and reputation of Wenling Pumps.

A series of measures have been created and implemented around the demonstration area. The “physical quality” of the Wenling Pump Industry has been improved. There are 25 national, industry, and local standards presided over or participated in by the pump companies in the city. The standard innovation contribution award, four enterprises have been awarded the title of provincial standard innovative enterprise, and four water pump enterprises have won the government quality award, and the contribution rate of scale enterprises has increased. In 2013, the pump industry output value was 15.771 billion yuan, accounting for more than half of the total value of the pump industry. During the construction of the demonstration area, the pump industry's leading companies carried out acquisitions to achieve major expansion. The New Territories pump industry through the acquisition of the new Shanghai pump industry, optimized the product line, the annual output value reached 890 million yuan, Leo shares out of Wenling, the acquisition of Changsha Swan Industrial Pump Three companies, including the Stock Co., Ltd., Wuxi Tin Pump Manufacturing Co., Ltd., and Dalian Huaneng Acid-resistant Pump Plant, entered the domestic large and medium-sized industrial pumps, and their annual production value increased by 400 million yuan.