More than 20 car companies implement the New Deal ahead of schedule

Starting from October 1, the “Responsibility Regulations for the Repair, Replacement, and Return of Household Automobile Products” (hereinafter referred to as “Three Guarantees”) will be formally implemented, and “Three Guarantees” has become a hot spot in the car industry. In fact, since the beginning of this month, Shanghai GM, Dongfeng Peugeot, FAW-Volkswagen, GAC Mitsubishi, Beijing Benz, BYD, Great Wall, and Southeast Automotive have successively announced to implement the “Three Guarantees” ahead of time. Some independent brands have also announced higher than national policies. Standards, a "Three Guarantees" rush run started.

Early implementation of the seizure of Jin Jiuyin 10 sales season after more than 10 years of long wait, in January this year, the AQSIQ officially issued the "Three Guarantees" policy, and announced that it will be formally implemented on October 1.

In June, BAIC announced that it began to implement the "Three Guarantees" policy and the E series has also become the nation's first "Three Guarantees" model. On August 18, Deputy General Manager Jin Wen of Changan Mazda stated that the entire department will enjoy the “Three Guarantees” policy from July onwards, which is three months ahead of the implementation time set by the state. Since then, with the advent of the traditional sales season of gold, nine silver and ten, part of the strong car companies have successively made moves to delay the purchase of cars in order to ease the consumers' waiting for the “Three Guarantees” policy. They have announced the implementation of the New Deal ahead of schedule and solved the problems faced by the market. On the other hand, it also shows to the outside world that its excellent quality is conducive to competition in the auto market. As a result, on August 30, Guangzhou Automobile Mitsubishi announced the implementation of "Three Guarantees"; on September 1, Shanghai GM and Dongfeng Peugeot also announced ahead of schedule "Three Guarantees"; on September 2, Volkswagen Group (China) and Shanghai Volkswagen, FAW-Volkswagen and Volkswagen (China) jointly announced that passenger vehicle brands in China will implement "Three Guarantees" for new car users.... According to a rough report from Chengdu Daily News reporter, currently include Beijing Benz, Volkswagen, SAIC Group. , Dongfeng Peugeot, Ford, Dongfeng Citroen, Dongfeng Yulon, GAC Mitsubishi, BYD, Great Wall, Changan Mazda, GAC Fiat and other about 20 major manufacturers have announced the implementation of "Three Guarantees" in advance.

Quality assurance upgrade their own brand bold move In fact, the major automotive manufacturers took the lead in the implementation of auto three bags, in addition to the time ahead of time, the amount of gold is also full of quality, and generally upgrade. Obviously, all manufacturers have already seen the "Three Guarantees" regulation bring great changes to the entire industry and the consumer market. Only when they respond positively and show enough sincerity can they be expected to win the initiative.

"If you purchase cars from March 1 this year, regardless of your home or other use, you have the right to enjoy the three-bag rule of Beijing Benz Automobile, and the duration of protection is upgraded to three-year unlimited mileage!" during the Chengdu Auto Show last month, Beijing Benz sales company It was announced that since September 1st, all Mercedes-Benz’s models will be ahead of the “Three Guarantees” policy set by the state and become the first “three guarantees” luxury brand. Shanghai GM also announced that it will implement three-year or 60,000-kilometer vehicle quality assurance standards that are higher than the national "Three Guarantees" policy, that is, the quality of Buick and Chevrolet vehicles will be increased to three years or 100,000 kilometers, and Cadillac's vehicle warranty will be implemented. Increased the mileage to 3 years, and added a series of after-sales services including a two-year extended warranty on powertrain components to users who purchased products within the last five years and whose mileage does not exceed 160,000 kilometers.

Compared with the positive response of luxury cars and joint venture brands, the independent brands in this round of competition not only did not follow the trend but instead ventured out. Including Changan Mazda, Roewe, MG, Great Wall, etc., there are more than 10 independent brands to implement the "Three Guarantees" policy is higher than the national standard. "Three Guarantees is a good thing for self-owned brands, which can get their own brands out of the low-quality reputation." Wu Song, General Manager of GAC Passenger Cars stated that the implementation of the "Three Guarantees" policy is to protect the interests of consumers while Product quality requirements are also more stringent.

The industry observed that "the difficulty of proofing, the difficulty of appraisal, and the difficulty of making claims." After 12 years of insuring the protection of consumer rights and interests within the limited range of the Three Guarantees, the "Three Guarantees" policy of the auto industry began to be called out. There is no doubt that this will help safeguard the rights of consumers and regulate the behavior of manufacturers, thereby promoting the sound development of the industry. However, due to the interests of consumers, manufacturers, and distributors, this is also the difficulty of entangling the interests of all parties. Some experts believe that in the specific implementation process, they still face many difficulties such as “difficulty in certification, difficulty in identification, and difficulty in claiming”, but overall, within a certain range, “Three Guarantees” can still effectively protect consumer rights and interests!

consumer:

Major positive appeal for stronger protection For consumers, the “Three Guarantees” is definitely a good news. Afterwards, when disputes are involved, they can protect their legitimate rights and interests from the perspective of laws and regulations. At the same time, the "Three Guarantees" made it clear that the responsible party is the seller. In other words, if consumers have problems, they can directly find dealers and reduce intermediate links.

However, some consumers think that there is not enough strength. The owner Mr. Wang accepted an interview with a reporter from Chengdu Commercial Daily, stating that the “Three Guarantees” stipulates that the time limit for free replacement or refund of a vehicle within 60 days or within 3,000 kilometers is too short, because under normal circumstances, the auto mechanical parts or vehicle is within 60 days. Basically, the quality problem will not be truly reflected, and it is reasonable to set the mileage at 5000~8000km. "There is no clear detail in the quality assurance in the Three Guarantees. Whoever has the quality problem? There must be an independent third party to come forward to do the authoritative determination!" Mr. Wang hopes to protect his legal rights through the establishment of a third-party appraisal agency. In addition, he believes that the punishment for the violation of the maximum amount of punishment of 30,000 yuan is too small to pressure the seller.

expert:

How to implement is the key to the "Three Guarantees". It looks very beautiful, but it does face many challenges when implemented. If the consumer applies for a return or successful transfer, the vehicle is usually bought back by the dealer or the manufacturer. However, can this vehicle be sold again? Will the cost of the auto three pack policy be passed on to consumers? How to ensure the standard and fairness of vehicle identification?

Cai Jianming, a research fellow in the investment industry of China Investment Advisors, pointed out in an interview that the “Three Guarantees” policy involves too many interests and disputes. The key to its ability to play a major role lies in its implementation and implementation. Of course, for consumers, it is necessary to raise awareness of rights protection and improve the ability to use policies to safeguard their legitimate rights and interests. Zhang Zhiyong, an expert in the automotive industry, also pointed out: “The 'Three Guarantees' are still incomplete, and can only be gradually improved during the implementation of the policy and the personal experience of consumers. However, the New Deal has opened up a new era to remind consumers to use Law to protect their own rights."

The specific stipulations of the “Regulations on the Responsibility for Repair, Replacement, and Return of Household Automotive Products” clearly define the following conditions:

The term of the three-packet warranty period is not less than 2 years or 50,000 kilometers for the home car product warranty period, and the repair period must not be less than 3 years or 60,000 kilometers mileage (whichever comes first). The family car products will be in the 60 days from the date of the sales invoice issued by the seller or within 3,000 kilometers (whichever comes first), and there will be a failure of the steering system, failure of the braking system, cracking of the vehicle body, or fuel leakage. Consumer choice For replacement of home automotive products or returns, the seller shall be responsible for free replacement or return.

Return conditions 1. Within 60 days after the seller issued the purchase invoice or within 3000 kilometers of the vehicle mileage, there was a failure of the steering system, failure of the braking system, cracking of the vehicle body, and leakage of fuel. The replacement or return was optional.

2. Severe safety performance failures Two cumulative repairs still do not eliminate the fault, or new serious safety performance faults can be returned or exchanged.

3. If the engine transmission is replaced twice in a row, or if the same main parts are replaced twice in a row, they cannot be used normally. You can choose to return or exchange goods.

4, the steering system, braking system, suspension system, before and after the article, the body of the same main parts of the cumulative replacement of two still can not be used normally, can also choose to exchange or return.

5. During the period of validity of the domestic automobile product Three Guarantees, if the accumulated time for product quality repairs exceeds 35 days, or if cumulative repairs for the same product quality problem exceed 5 times, the consumer can rely on the three-guarantee certificate and the purchase invoice. Responsible for replacement. If the replacement condition is met, but the seller does not have the same brand, same model, or configuration of the car that is not lower than the original car, consumers can choose to return.

For the rest of the repairs, the provisions for the provision of spare vehicles or compensation for the Three Guarantees shall be provided for more than five days. During the warranty period, each repair time (including the waiting time for repairs of spare parts) exceeding 5 days due to product quality issues shall provide the customer with a spare vehicle. Or give reasonable compensation for transportation costs.

The dynamics of manufacturers first piloted Three Guarantees Dongfeng Yueda Kia to launch a brand auto insurance “Three Guarantees Policy” implementation soon. As a leading automobile manufacturer in China, Dongfeng Yueda Kia announced that it will take the lead in piloting this policy starting from September 1, and it will also be higher than Policy standards, the introduction of long warranty service to further enhance customer satisfaction. At the same time, on September 11th, Dongfeng Yueda Kia teamed up with Ping An of China to open a car insurance brand service. By integrating resources and standardizing processes, we will improve consumer experience and achieve a win-win situation among companies, distributors and consumers.

Trial to extend the warranty service in January ahead of schedule For the introduction of the “Three Guarantees” policy, Dongfeng Yueda KIA has always taken a positive attitude and believes that this is not only beneficial to the healthy and sustainable development of the auto industry, but also an important one for manufacturers with excellent strength. The development opportunity. Therefore, before October 1, Dongfeng Yueda Kia had already advanced one month ahead of schedule, and took the lead nationwide to implement the Three Guarantees policy on September 1.

In addition to fulfilling the responsibilities stipulated in the “Three Guarantees Policy”, Dongfeng Yueda Kia further upgraded the company based on its leading warranty service. The total vehicle warranty for Zhichi was increased from 50,000km in 3 years to 100,000km in 5 years. The vehicle warranty for K2, K3, Lion Run, Freddy, Cerato, and Zhel was increased from 50,000km in 3 years to 100,000km in 3 years. , K5's vehicle warranty is maintained for 5 years 100,000 km unchanged, much higher than the national "3 million 60,000 km" vehicle warranty period. In addition, the powertrain warranty policy for all models continues to maintain an industry-leading level of 100,000 kilometers in five years.

Through this adjustment, the warranty period for all models of Dongfeng Yueda Kia will be at the forefront of the industry. This year is the year that Dongfeng Yueda KIA customers have moved. In addition to the extended warranty period for this model, it also focuses on the improvement of customer satisfaction, starting from the three levels of care service, responsibility service, and trust service, and setting the core for consumers. The innovative service platform and the series of touching services launched on this platform have also been recognized by the industry and consumers. In addition to sales of 355,000 units in January-August, with a 23% year-on-year increase, in the 2013 China Automotive Sales Satisfaction (SSI) and after-sales service satisfaction survey (CSI) of JDPower Asia Pacific, Dongfeng Yueda Kia also We got third place and fifth place respectively.

Joining hands with China's Ping An Auto Insurance Co., Ltd. On September 11th, Dongfeng Yueda Kia and China Ping An Property Insurance Co., Ltd. (hereinafter referred to as “Peking”) brand insurance cooperation signing ceremony was held in Nanjing. This signified that Dongfeng Yueda Kia was the first in the country. Launched a car brand insurance service.

The so-called car brand insurance service refers to the establishment of a close strategic cooperation relationship between auto manufacturers and insurance companies at the enterprise level, and provides one-stop professional insurance services for vehicle owners through franchise stores, including insured plan design, outbound insurance advice, and emergency The full-time insurance consultants provide consulting and agency services for rescue, inspection and damage assistance, accident vehicle maintenance, and claims coordination, and at the same time, they integrate standardization, specialization, transparency, and rapidity into one, thus greatly enhancing service efficiency. The degree of convenience has fundamentally solved the problems of poor consumer service and difficult claims. In addition, brand auto insurance can effectively promote sales and increase profitability for dealers. As the second largest insurance company in China, Ping An can also use this cooperation to save sales costs and increase sales. This will be a win-win cooperation, which will help the two parties deepen the integration of resources, maximize the benefits at a lower cost, and finally complete the brand upgrade. It is understood that, in addition to cooperation with China Ping An, Dongfeng Yueda Kia will also cooperate with other top domestic property insurance groups. Through upgrading and perfecting the brand auto insurance, we will create a standard service system to better serve the consumers.