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LED lighting companies have not found their own path
Since the beginning of the new year, the author has visited dozens of LED lighting companies. For the current development of China's LED lighting industry, the general understanding of enterprises is even more cruel! More intense! The market is more popular! Behind this series of exclamation points, companies also have questions: Where is the channel going? Why are you having this question? It is because there are still many LED lighting companies that have not found their own path, and even many companies have an understanding of the term channel, which is still at the level of shallow agent dealers. When a company lacks understanding of the nature of the channel, it is naturally difficult to find its own location. Where is it going to be sent out? Question. What is a channel? The popular understanding is the combination of ditches and roads. What is the ditch used for? It is to drain the upstream water to the downstream. What is the road used for? It is to connect one place to another. As for how to dig trenches? How is the road built? There is no fixed model, nor does it mean that a certain person or a certain enterprise must use some way to dig trenches and build roads; nor does it restrict a certain person or an enterprise to dig a ditch and build a road. So, what should be included in the channel of LED lighting companies? The author believes that any way for LED lighting companies to sell products to consumers is a channel. According to the popular classification of the industry, there should be circulation channels, engineering channels, retail channels, e-commerce channels, EMC channels, and business channels. These channels all require carriers, such as dealers, contractors, retailers, e-commerce platforms, energy-saving companies, and supermarkets. The current difficulties in the channels of LED lighting companies are confusing to know which kind of carrier to look for. Businesses are multifaceted, and channel carriers are equally multifaceted. Many LED lighting companies simply understand the current lighting professional market as a distributor, very one-sided. In fact, the excellent distributors in China's lighting industry, which one is not comprehensive development? Liu Tongguang, Zeng Ping, Liu Mingxian, Zhang Woren, Shen Weiyang, Su Hengbing, Xiao Wenbin not only have strong distribution and distribution capabilities in the local market, but also have very strong engineering public relations capabilities; they not only have beautiful storefronts, but also have experienced team. Can you define them with a simple wholesaler contractor retailer? Therefore, the author believes that where did the channel go? It is simply a pseudo-proposition! For LED lighting companies, you want, or don't want to, the channel is there, it won't be exclusive to a certain company, and it won't be exclusive to someone! Whether you have a channel or not, it depends on whether the company and the business are like-minded!