North America's second-largest replacement tire brand, Cooper Tire, has grown rapidly in China. In early December of 2009, Cooper Tire, which was stationed in China in 2006, was awarded the “Top 10 Fast Growing†by “China 100 Fast Enterpriseâ€. Timely intervention The Chinese auto industry has been developing for 20 years, and especially after 2003, the Chinese auto market has become the largest in the world with annual production and sales of 13 million. This also directly stimulated the development of the tire industry. But during this period, Cooper, one of the top ten tire brands in the world, did not rush to intervene. It was later in the Michelin and Goodyear brands before it entered China in 2006. This seems to be the most appropriate time for Gu Sili, general manager of the Cooper Tire China area: “China's auto market is beginning to take off around 2003, after which there will be a large number of replacement tires in two to three years. Cooper is also the only one among the top ten tire brands in the world who only focus on replacement tires. It is useless to enter too early.†The numbers prove that this is Cooper's accurate understanding of the Chinese market. Replacing tires with mature markets in Europe and America has accounted for two-thirds of the entire tire market share. Replacement tire market is still in its infancy in China. Even in 2009, there were probably only 55 million markets in the country. This is only 1/5-1/6 of the US's more than 28 million. According to China's current growth rate of car ownership, in the next 3-5 years, the Chinese tire market, especially the replacement of the tire market, will truly usher in the growth peak. Fully adapt After entering China, Cooper first acquired the third-largest tire manufacturer in the country, Chengshan Group, adhering to the latter's experience and advantages in the R&D and manufacturing of passenger car tires, focusing on the production of high-performance passenger car radial tires, truck and passenger car tires and engineering. The tires, more than 10 million annual production are mainly used to supply the domestic market. Subsequently, in early 2007, Cooper and Taiwan’s Jianda Tire Co., Ltd. established a joint venture in Kunshan, Jiangsu Province, with an annual output of more than 3 million tires for passenger cars, all of which are exported to the North American market. At the same time, Cooper also insists on "cost innovation" and "technological innovation" to ensure high quality and low cost of products to meet increasingly demanding market demands. It is reported that at the beginning of 2010, Cooper will introduce new products that are currently being introduced in the US market, which is characterized by lower rolling resistance compared to existing products. Due to the use of new materials, the service life of tires can be extended by 5%. Excellent complementary advantages and innovative strategies have enabled the rapid growth of the business. Cooper has maintained a double-digit growth rate for three consecutive years since entering the Chinese market. Now the Chinese market has also occupied 20% of Cooper's global share. At present, Cooper Tire has more than 420 franchised stores or designated retailers in China. Blend of ideas In 2004, in addition to full-time drivers such as trucks and buses, few people would care about tyres, which are cold and bulky rubber products, because they are hardly used. Even if a private car owner faces the problem of tire replacement, there will be a 4S shop to solve it. However, in the three years after the arrival of Cooper, the tires were transformed into cartoon characters such as fat rabbits in the comics, the backstage of rock concerts, and the necessary equipment for racing games, as well as the emerging private car owners, ie, replacement tires. The target consumer group reached a happy and interesting mutual integration. In this process, Cooper's brand philosophy has been naturally and smartly released, and it will do more with less. It is worth mentioning that Cooper's innovative marketing has also been recognized by all sectors of society. While being among the "100 Fast Enterprises" and winning the "Rapid Growth Top 10," Cooper also received the 2009 "Business Weekly" Marketing Innovation Award. . In the first three years of the "Business Weekly" "China's 100 fast company" list, including not only Lenovo, GE, Volkswagen, China Southern Airlines, Shanshan, UPS, and other unparalleled comprehensive competitiveness, but determined to continue to change Large companies also include expert companies such as Li Ning, Mengniu, AsiaInfo, Alibaba, SOHO China, Shangri-La, and Ernst & Young that demonstrate rapid response capabilities, and Wall Street English, Red Kids, Boloni, Wins Software, and Deqingyuan rely on them. High-growth growth has emerged as a pioneering star for many investors. According to the current data, sales of Cooper's tires for passengers in 2009 may increase by 45% over the previous year, which is an increase of 5% over the expected growth. The sales of truck tires also usher in double-digit growth. The Chinese market currently accounts for 20% of Cooper's global share. Talking about the achievements made in the past three years, Alex Koi, general manager of Cooper Tire China, appeared calmer than he had hoped. On the other hand, when talking about the development strategy for the next 3-5 years, Miao Sili showed unquenchable excitement and self-confidence: In the next 3-5 years, China's replacement tire market will grow threefold on an existing basis. At that time, it was also the time for the industry to reshuffle. It is reported that since 2012, European and American markets will have more stringent standards for tires, such as the importance of wetland tires detection, reducing rolling resistance and carbon dioxide emissions. As the most in the global automotive market, China's manufacturing requirements for the tire industry closely related to automobiles are bound to maintain the same level as European and American countries. Therefore, nearly 300 domestic tire production companies will face the cruel survival pressure of the survival of the fittest. In response to this, Cooper Tire proposed a new concept of "Made in China" and "European and American standards" to actively prepare for the battle. Although the dull quality data is boring for consumers, Cooper, who is a long-sleeved company, will continue to use comics, online games, music and other more interesting media to make its global synchronized product quality live and vivid. At the dealership level, based on the existing distribution network of more than 420 franchised stores and designated retailers, Cooper will create an American-style network layout that “expands a tire shop from one city to multiple cities around itâ€. With a view to fully recovering from the "shuffle" process in the tire industry. In response, Cooper has full confidence: "China's tire production is the fastest growing market in the world. In the next 3-5 years, sales of Cooper tires in the Chinese market (including internal sales and exports) are expected to increase to US$1 billion. †For the longer-term situation, in 10-15 years, China's replacement tire market will reach the current capacity of the United States, or about 280 million. At that time, the image of Cooper's meticulous "Global Replacement Tire Expert" must have been deeply engraved on the hearts of 200 million Chinese car owners.
A. Mixer Beater (s/s)
B. Mixer whisk (s/s)
C. Potato masher
D.550ml measure cup
F. 700ml measure cup
G.350ml chopper
H.700ml Chopper with non-slip base
I. Fine slicer & Julienne Disc, Rough slicer & Julienne Disc, Shred Disc.(For 700ml chopper use only)
K. Wall mounting
General specifications
Base speed: 2 Detachable shaft: lock & unlock sign
LED light: No Speed setting: 2
Technical specifications
Power: 400W Frequency: 50/60 Hz
Voltage: 220-240V Cord length: 1.2 m
Design specifications
Material body: ABS Surface finishing: injected color
Material rod: Stainless steel Material blade: Stainless steel
Material measure cup & chopper: SAN
Dishwasher attachments: Yes
Approvals
GS/CE/CB/LVD/EMC/ROHS/LFGB/DGCCRF/REACH/ERP
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