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Chang'an and Beiqi's "four major" disputes, as well as some inexplicable self-titled, highlight the car status of the upper position.
Recently, the news that the sales of BAIC surpassed Changan's promotion to the “Big Four†has caused Changan to sit on the felt, and Beiqi has been delighted.
According to the Beijing Automotive Group’s announcement, the total vehicle sales in 2013 reached 2.16 million units, an increase of 18.8% year-on-year; the profit was 15.5 billion yuan, a year-on-year increase of 35%. The data released by Changan Automobile sold 2.12 million vehicles throughout the year, an increase of 21.4% year-on-year. However, this data does not mean that BAIC has already surpassed Chang’an, because in addition to Chang’an Automobile, Chang’an’s Peugeot Citroen and Hafei Motors are also owned by the Chang’an Group, but sales are limited.
According to statistics from the China Automotive Industry Association, in 2013, Changan sold 2.2 million units in total, while Beiqi sold 2.11 million units. Beiqi did not surpass Chang’an. The data released by car companies is not consistent with the data stored in China Automobile Association, making data comparison difficult. However, the production and sales gap between Changan and BAIC has been very small.
BAIC has always been eager to go beyond Chang'an to enter the “Big Four,†and will completely surpass Chang’an in this year’s planning goals. Beiqi has proposed that its sales target for 2014 will be 2.6 million units and sales revenue will exceed RMB 300 billion. Changan Automobile plans to produce and sell more than 2.33 million vehicles annually, and its sales revenue will exceed 175 billion yuan. In addition, other Changan Automobile Group's planned production and sales will also be less than that of Beiqi. If the two groups complete their plans, BAIC should surpass Chang'an this year to be undisputed. In terms of sales, BAIC will also lead significantly.
Chang’an is overtaken by Beiqi and should be a little shameful. Four years ago, Chang'an successfully merged with Changhe and Hafei to enter the “Big Four†and even surpassed Dongfeng to enter the top three. Compared with other large groups, Chang’an often displays a stronger desire for the “Big Four†status and proves that it is a front-line group. However, this year, Changhe has become independent and merged with Beiqi. Although Changhe does not sell much, it will also affect Chang'an and BAIC's shifts. In addition, BAIC has gained advantages in the joint venture passenger vehicles and commercial vehicle fields, and therefore it will be able to surpass Chang'an to win another one.
The sales volume is slightly larger, and there is no half-dollar relationship for consumers. However, for big groups such as Beiqi and Chang'an, they are all very concerned about their position at the helm. Among these, as we all know, of course, not only focus on the level of commercial competition.
Changan has grown as a microcar, but Changan Microbus has been suppressed by Wuling and is still at a clear competitive disadvantage. Coupled with Chang'an's joint ventures are mixed, affecting the scale of growth. This makes it difficult for Changan to maintain its position as the "big four." It is precisely because of this that Changan has already suffered from the “big four†hypersensitivity and anxiety disorders. This will be related to whether Chang'an is a key issue for a few first-line camp members.
Chang An is eager to prove itself on the data. Another example is the definition of sales of independent brands. Chang’an announced that it has relied on China’s first independent brand for seven years and has become the only Chinese car company with its own branded models that has produced and sold over one million vehicles. However, this kind of statistics is definitely counting Changan micro-customers, not the comparison of self-owned brands in the field of passenger cars. According to Chang'an's algorithm, SAIC-GM-Wuling is the first brand of its own. Although it is a joint venture company, it operates its own brand.
Chang'an and Beiqi's "four major" disputes, as well as some inexplicable self-titled, highlight the car status of the upper position. Although it is difficult to make it clear, no one can deny this. Can not be fully integrated into the commercial competition, and often contains the thinking of bigger and higher, it will also be a deadlock for auto companies must be self-explanatory. As far as this is concerned, the use of tricks to manipulate the data so much that the act of water injection is even more shameful to the extent of numbness.
Do not jump out of this cycle, so that companies fully comply with market development, it will be difficult to produce a powerful company.