It is reported that China's auto production and sales volume both achieved a growth rate of over 10% in both January and February 2014, and consumer demand in the auto market continued to rise. Experts said that with the increase in China’s car ownership, it is expected that the market value of the automotive aftermarket will reach 766 billion yuan in 2015, and the gasoline engine oil market will usher in a stable growth period. The market develops steadily along with the challenge The prosperity of the lubricant industry is closely related to the development of the automotive market. With the upgrading of engine technology and the improvement of users' car conservation awareness, the market has become increasingly demanding for the lubricant industry. Luo Jun, Senior Market Manager of Shell Unified Engine Oil, believes that with the continuous improvement of market demand, lubricant companies must achieve significant development and need to meet two core elements: First, based on the market, close to the customer psychology, to meet consumer demand; The second is technological innovation, focusing on upgrading of technology and management, and constantly improving product quality. How to persist in these two points in the fiercely competitive market, indicates to some extent whether the development path of a company is stable. Based on the market to be "close to the user" At present, there are many products in the lubricant market, and consumers are faced with a variety of brand choices. In a complex and complex market environment, only the roots of China's domestic market and a solid understanding of consumer demand can ultimately win over customers. “Closer to customers†is Shell's idea of ​​consistently maintaining 20 years of constant change. In order to gain insights into the needs of gasoline engine oil users, Shell unanimously found through professional company research that better response, stronger driving force, and a more enjoyable driving experience are consumption. The core needs of the person. At present, 85% of domestic cars are still using traditional mineral oil. The penetration rate of synthetic oil is only 15%, which is far below the international level. The contradiction between consumer demand and market conditions needs to be resolved. As the leader of synthetic lubricants in China, Shell has been continuously promoting the popularization of synthetic oil: In 2010, it unifiedly launched “combined energy†products with the leading level of domestic lubricants; in 2012, it launched the “temporary storm of synthetic oil†layout. Channels promoted synthetic oil products; in 2013, upgrading of the “HeNeng†series of products brought new levels of consumer experience. Winning users also needs "excellent quality" Insight into customer needs has only completed the first step. In a highly competitive market, product quality is undoubtedly the cornerstone of corporate competition. The vision of becoming a Chinese consumer’s preferred local brand encourages Shell to consistently pursue excellence in product quality. Shell's unified raw materials come from Shell's global procurement platform. At the same time, Shell's global technology standards and management system are strictly enforced in the production process. Shell's unified steam engine brand pushes together the energy series, selects high-quality synthetic base oil and high-efficiency compound additives as raw materials, adopts leading UP+ superior energy technology, and steadily improves the product's quiet dispersion, oxidation resistance, shear resistance, flow Sex and viscosity stability give the engine power and excellent protection, allowing consumers to truly experience a "one-step" lubrication experience. About Shell Uniform (Beijing) Petrochemical Co., Ltd. Shell United (Beijing) Petrochemical Co., Ltd. is a professional lubricant manufacturer under the Shell Group and is headquartered in Beijing. As a professional lubricants manufacturer that has long served the Chinese domestic market, Shell is focusing on the research and development and production of lubricants that meet the needs of Chinese customers. It is used in automotive oils, motorcycle oils, industrial oils, and construction machinery oils. Many petrochemical fields, such as grease, brake oil, antifreeze, and car care products, provide Chinese users with professional, efficient, and excellent lubrication and maintenance solutions. At present, Shell has three factories in Beijing, Xianyang and Wuxi, with an annual production capacity of 600,000 tons. It is currently one of the largest lubricant manufacturers in China. Uniform lubricants have direct supply and distribution outlets in all prefecture-level markets in 31 provinces and cities across the country, providing customers with fast and convenient services. As a member of the Shell family, Uniform Lubricant Raw Material Procurement was incorporated into the Shell Global Sourcing Platform, and the Shell Group's technical standards and management system were used. Lubricants were of high quality and stable, and received numerous factory certifications.
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