During the “Twelfth Five-Year Plan†period, Hubei Sanhuan Automobile Co., Ltd. plans to achieve sales of 50,000 trucks. Among them, heavy-duty vehicles must reach 30,000 annual sales, 10,000 medium-sized vehicles, 10,000 light-duty vehicles, 2,000 special-purpose vehicles, and 1,000 new energy trucks.
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In order to complete this blueprint, Sanhuan began to increase its investment in logistics products.
“Over the years, the sales of Sanhuan Special Automobile has been dominated by engineering dump trucks, and the sales ratio between construction vehicles and logistics vehicles is about 7:3. This is contrary to the sales ratio of many mainstream heavy truck companies. Therefore, We must commit ourselves to the development of logistics vehicles and strengthen the marketing of logistics vehicles, such as traction and logistics trucks,†said Wang Minister of Market Department of Hubei Sanhuan Special Vehicle Co., Ltd.
To this end, Sanhuan launched a "marketing position war" for logistics vehicle products.
“We must target the promotion of logistics vehicles in key markets,†said Minister Wang. According to reports, after the Spring Festival this year, the three-ring special-vehicle market department for the first time combined the technical department on behalf of the company and conducted large-scale market research in 7-8 provinces and cities across the country. “Through this survey, combined with the current market demand, we have identified a total of 13 key logistics products. In mid-April this year, we have put the model configuration, pricing, policies, promotional measures and promotional materials into the market. The logistics market does not come overnight, and it takes time to accumulate.In the current light market environment, we plan to put the data into the market in the early stages, and then we will start to supervise the key areas later and increase publicity so that the market and users will learn more about the Third Ring Road. Shitong's logistics vehicle products."
In order to ensure the good results of market promotion, Sanhuan has comprehensively strengthened the configuration, performance and stability of key products. “Firstly, in terms of spare parts protection, the implementation of the procurement of parts is more stringent on the line control; Secondly, in the aspect of quality improvement, the quality department carries out higher standards inspection of the production of logistics vehicle products; Third, in terms of services, we To create an environment where users can confidently use the Sanhuan logistics vehicle, we have launched a six-month exemption service clause that is both a continuation of the upgrading of the Third Ring Service and a kind of 'marketing position war'. Promote and supplement," said Minister Wang.
Since the second half of last year, Sanhuan first introduced the representative product of the main logistics market in the eastern market - the Three-ring Xiaolong series. “The market has been very good since Xiaolong's launch. Next, we are preparing to launch in 27 key regional markets throughout the country. The purpose is to launch a 'position war' in a targeted manner under the severe market situation.†In order to lay this out In the field 'position war', Hubei Sanhuan also cooperated with supporting factories and assembly plants, and gave great support to dealers and users in terms of publicity funds and profit distribution. “The joint efforts of partners in the value chain will help strengthen the influence of the Third Ring in the logistics market and gradually increase our market share,†said Minister Wang.