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Recently, the CNHTC Sales Department held a video work conference. The meeting summarized and analyzed the sales volume in the first quarter of 2011, and arranged and deployed the work tasks for the second quarter of 2011, and proposed six measures to ensure that the sales volume in the second quarter of 2011 was further improved. In advance of the first half of the time, the task is more than half.
The current domestic heavy truck market competition has entered a white-hot state, which has brought new challenges and challenges to CNHTC's sales work. In the first quarter of 2011, under the hard work of all employees, CNHTC Sales Department closely focused on the strategic objectives of the Group to build a 300,000 marketing service network, innovate work ideas, change marketing concepts, and conduct in-depth development and competition. The pioneering activities of the auto marketing industry transformed pressure into motive force, turned challenges into opportunities, conscientiously practiced the long-spirited ambition, strived for breath, created quality products, and created excellent performance. They unified their ideology, strengthened their confidence, and achieved new breakthroughs in sales. The volume of orders and repayments increased significantly compared with the same period of 2010. The average delivery monthly exceeded 10,000 units. In March 2011, it reached a peak of 13,500 units, and completed China National Heavy Duty Truck Group with excellent results. The release of various task indicators for the first quarter of 2011 successfully achieved the first quarter of 2011.
Since 2011, the sales of heavy trucks in China are facing more complex and ever-changing market conditions. Completing the tasks will have more challenges. We must fully understand and carefully analyze the marketing situation, seize opportunities, take measures to overcome unfavorable factors, and ensure the completion of various items. The task is to focus on the following tasks in the near future:
First, we will continue to consolidate the market share of dump trucks and cement mixers and appropriately increase the sales of tractors. In the face of severe competition in the industry, we must further expand the sales department since 2011 to increase regional market competitiveness and market share segmentation, increase the pertinence and flexibility of sales policies, strengthen end market promotion, and refine management. Strict assessment work. In the second quarter of 2011, with the promulgation of relevant national policies, we will continue to implement the preferential sales policies and implement promotion measures to ensure stable and sustained sales growth in the construction vehicle market. At the same time, we must increase the sales of the tractor terminal market. In the city and county districts, we will carry out a variety of exhibition tour activities.
The second is to strengthen the management of resources in transit and eliminate potential risks. To do a better job in the management of shipping and refitting operations after the vehicle is off the assembly line and in the process of on-the-spot management, we must attach great importance to risk prevention and control work, fulfill our responsibilities, implement them in a well-deserved manner, and implement rigorous assessments. The logistics operations department and branch offices must start with details and strictly monitor the delivery status of each vehicle. They will not leave any management corners, eliminate hidden dangers of various risks, and ensure the safety of state-owned assets.
The third is to pay close attention to market dynamics and grasp the changes in market demand. All branches should continue to do a good job of market research, visit the regional markets and users in depth, carefully study new situations, adopt new measures, pay close attention to the hot models in the regional markets, and learn about the main types and promotions of other manufacturers in the region. Respond to work and take the initiative in grasping the market and responding to competition. At the same time, we must carefully sort out and analyze the order resources, closely track the development trend of market demand, timely adjust reserve resources, and resolutely eliminate blind reserves and invalid orders.
The fourth is to create a sharing platform for on-the-spot resource regions and build a rapid delivery channel for emergency vehicle resources. The logistics management department shall take the lead and be responsible for coordinating the various branches to do a good job in the rapid delivery of emergency resources and establish a shared platform for resource areas. It is necessary to vigorously strengthen the benign competition and win-win mechanism of distribution networks within each region. The emergency vehicle resources should be seamless in information sharing, and the emergency deployment should be barrier-free, and the reasonable adjustment of emergency vehicle resources through information platforms should be implemented to strengthen the exchange of information between branches. , Resource adjustments, mutual support, the formation of a benign interactive mechanism, do a good job in the development and development of the regional market.
The fifth is to further increase the promotion of lightweight dumping and promotion of the Steyr King car. For dump trucks and mixers that already have market advantages, we must maintain existing sales efforts, ensure market growth, and ensure a solid foundation for steady progress. At the same time, we must attach great importance to the impact of national laws and regulations on the market after the implementation of various regions, to achieve a greater breakthrough in the sales of lightweight dumping, we must guide and cultivate the distribution network and users of light products awareness. It is necessary to strengthen the marketing and promotion of the Steyr King car in different regions and take different measures for different regions. It is imperative to form an upsurge in the promotion of the Steyr King Car in several regions. We must continue to play a good role in marketing, and attach great importance to the promotion and promotion of Wangche from strategic competition.
Sixth, we must do a good job in the promotion and promotion of new products such as gas vehicles and mining vehicles to consolidate the market's leading position. To further increase the new product customer resource management and development efforts, do a good job of end-user orders. Actively carry out various forms of promotion activities to increase market and user awareness of CNHTC products and help users understand the performance, use, and maintenance knowledge of new products. We must adopt product tour, promotion, lectures, training, etc. The user is satisfied with buying a car, using the car to rest assured that he truly understands the CNHTC products, is familiar with CNHTC products, and uses CNHTC products with confidence, thereby promoting the sales of new products. 
