Double Star tire market segmentation machine

Double Star Group adheres to the concept of “Development is the absolute principle” and proposes the strategy of “war crisis, innovation, vitality, and rapid development”, adjusts business ideas in a timely manner, takes high-end product manufacturing as the starting point, and develops personalized products as the leading factor. Actively adjusting the product structure and segmenting the market not only realizes that the industry is high-end, but also takes the initiative to turn crisis into opportunity.

Since the economic crisis, Shuangxing has strengthened independent innovation, and the sales and R&D departments have strengthened cooperation. They have developed 43 new tire products for domestic and foreign markets, including high-grade tires, light truck tires without tube, consumer-type small steel tires, and snow tires. Bus tires and so on have played an important role in promoting the acquisition of double-star tires; the Double Star Dongfeng Tire Company also independently developed bullet-proof and anti-stick car tires, and used it in the 60th anniversary of the founding of the People’s Republic of China on the National Day Parade Missile Car, breaking past the bulletproof of the past. Tire can only rely on the import situation; in addition, Double Star Zhongyuan Tire Co., Ltd. seizes the opportunity of shifting the national policy towards industrialization of agriculture, bases itself on agriculture, develops agricultural tires, and accelerates the pace of structural adjustment of products mainly consisting of light truck tires and agricultural tires. Five types of products have been established, including 29 specifications for light truck tires, 40 specifications for agricultural tires (including 13 specifications for large-scale agricultural tires), 25 specifications for births, and 4 specifications for mines and tires. Sales revenue has steadily increased.

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