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The eight Haoyun series of CNG (compressed natural gas) trucks independently developed by China National Heavy Duty Truck Group passed the strict quality test and entered the market with the announcement of the new vehicle products of the Ministry of Industry and Information Technology. At this point, China National Heavy Duty Truck has formed a series of alternative energy vehicles such as King Prince and Haoyun, becoming the "first brand" of domestic new energy trucks.
“We insist on independent innovation, strict quality management, and strengthening our own brands, so that the core competitiveness of CNHTC can be steadily improved.†Cai Dong, general manager of the group company, said that as of the end of May, both heavy-duty trucks and heavy-duty trucks have broken through 95,000 vehicles. In the first half of this year, China's heavy-duty truck production and sales are expected to exceed 110,000 vehicles.
China National Heavy Duty Truck is just a microcosm of Shandong Province's implementation of the strategy of “prosperity by provinceâ€. Since the “Eleventh Five-Year Planâ€, Shandong has fully implemented its brand strategy and standard strategy, and has made great efforts to promote the quality of industrial products and achieved remarkable results. At present, the output of 140 important industrial products such as automobiles, agricultural machinery, construction machinery, household appliances, electronic computers, textiles, beer, and wine ranks among the highest in the country, creating Haier, Hisense, Inspur, CNHTC, and Tsingtao. A large number of well-known Chinese and foreign brand-name products and brand-name companies.
In order to make the strategy of “prosperity with quality†deeply rooted in people's minds, in 2009, Shandong Province launched the first provincial quality award in the country. Through newspaper voting, online voting, 17 cross-city surveys across different provinces, surveys of corporate user satisfaction, and Other four methods, 10 provincial governors quality award winners and 5 individuals were selected from more than 440 million ballots. At present, seven municipal governments including Weifang and Taian have decided to establish the Mayor Quality Award.
In addition to launching the Provincial Quality Award, Shandong Province also started from four aspects to promote the construction of quality brands.
First, the goal of fostering independent intellectual property rights is to strengthen the development of new technologies and new products. Since the “Eleventh Five-Year Planâ€, Shandong Province has developed a total of more than 34,000 new technologies and new products, of which 27,000 have reached the international advanced level. Industrial enterprises have granted 29,800 patents with an average annual growth rate of 36.9%. Five new technologies and new products have been developed and won the first prize of national science and technology progress.
The second is to improve the ability of independent innovation as the focal point and strengthen the construction of technological innovation platform. Up to now, Shandong Province has established 85 state-level enterprise technology centers, 511 industrial technology centers, 117 key enterprise technology centers, and 33 industrial technology centers.
The third is to vigorously implement brand names and standardization strategies to improve the quality of industrial enterprises. At present, Shandong Province has two Chinese world famous brands and 266 Chinese famous brand products. Shandong Province strives to have 1,800 famous brands and 210 well-known Chinese trademarks within three years and create more than 50 quality product production bases.
The fourth is to accelerate the construction of a quality credit system and optimize the environment for quality work. In recent years, Shandong Province Quality Supervision, Industry and Commerce, Health, Food and Drug Supervision and other departments have launched a number of special rectification actions focusing on food, medicine, and agricultural resources, optimizing the market environment. In 2009, Shandong Province opened a product quality credit record page in Shandong. Consumers can determine their own quality credit status on the Internet.