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1.2 million square meters of factory buildings, 8 billion assets, 6,000 employees, coupled with Asia's first-rate Jiangning commercial vehicle production base... In January 2007, with the advancement of the cooperation project between Nanjing Automobile Group and Italy Iveco, Nanjing Iveco and Yuejin The formal merger and operation of the stock business resulted in the official departure of a full range of commercial aircraft carrier-class companies, and more importantly, the opportunity for China's own-brand commercial vehicles to recover.
"Nanjing Iveco will strive to exceed the sales target of 100,000 units in 2007 after it is integrated! Realize 20% increase in Iveco brand and 50% increase in Yuejin brand."
On February 6, Nanjing Iveco established the first international commercial vehicle base startup conference. As the first foreign general manager of Nanjing Iveco, the new general manager Rana who took office in December 2006 was confident.
The commercial vehicle industry needs aircraft carrier-class enterprises. Nanjing Iveco, which was completed by aircraft carrier companies, will challenge sales of 100,000 vehicles in 2007, achieving an increase of 20% in the Iveco brand and an increase of 50% in the Yuejin brand; by 2008, F1C Euro IV The new generation of products from Iveco is listed as the symbol of the new generation of engines. In the third year, the sales revenue of the fully-listed companies with the new Yuejin products integrated with Iveco exceeded 10 billion yuan,†said Wang Haoliang, chairman of Nanjing Automobile.
“China’s commercial vehicle industry needs companies like Iveco!†said Zhang Xiaoyu, chairman of the China Automotive Engineering Society.
In 2006, China’s commercial vehicle exports reached US$1.17 billion, accounting for 76.33% of total vehicle exports. It is not only the backbone of China’s automobile exports, but also has initially assumed the gradient transfer of the world’s commercial vehicle industry to provide products to the global commercial vehicle market. Through the internationalization strategy to dominate the strength. Take Nanjing Iveco as an example. Through the integration with Yuejin, Nanjing Iveco not only owns 1.2 million square meters of factory buildings, 6,000 employees, 8 billion assets, but also has a first-class Jiangning commercial vehicle base in Asia. The goal is to target world-class commercial use. Car company. The emergence of such carrier-class companies will undoubtedly accelerate the optimization and integration of resources for China's commercial vehicle industry, expand the scale of enterprise benefits, increase industrial concentration, and enhance the core competitiveness of China's auto industry in the international arena.
In fact, as the largest government-to-government cooperation project between China and Italy, the settlement of the Iveco project at Nanqi is also an integral part of the overall layout of China's auto industry. As Wang Haoliang, chairman of the Nanjing Automobile Group, said, Nanjing Iveco is not only the "nuclear power" of the Nanjing Automotive Group, but also the "nuclear power" that drives the quality upgrade of China's commercial vehicles and the world.
The recovery opportunity for independent brands “has not leap forward. Can Nanhua also call it Nanjing Automobile?†From March last year, it was rumored that Nanjing Automobile’s leap forward will be incorporated into Nanjing Iveco, and all kinds of suspicions and pity will be heard.
"The Yuejin brand is very valuable, but the current system is limited and it is not good." When talking about Yuejin, Teng Bole, a senior analyst at the China Automotive Industry Consultative Committee, once said. As the foundation of the Nanjing Automobile Group, Yuejin Light Truck was once synonymous with China's light trucks, maintaining a record of 1.4 million social possessions. However, in the face of increasingly fierce competition in the truck market in recent years, Yuejin is deeply under pressure.
With the completion of the integration of Nanjing Iveco and Yuejin Business in January of this year, the ownership of Yuejin has a complete answer.
“The deep cooperation between Nanhua and Italy’s Iveco is a solid step in the internationalization of Nanjing Automobile Group. The new Nanjing Iveco will implement the “Iveco†and “Yuejin†dual-brand operation, targeting China and even the world first-class. The commercial vehicle company, which has been deeply cultivating its own brand in the Chinese market for 60 years, has taken the opportunity to innovate and has obtained an opportunity for full recovery, said Wang Haoliang, chairman of Nanjing Auto.
Iveco Marketing Minister Qin continued Jun also told reporters: The new Nanjing Iveco is to optimize the original sales network of Iveco and Yuejin, established a unified national eight regional divisions. Although Iveco and Yuejin have different product positioning and different target markets, they will be divided into brands on the basis of mutual reference and full sharing in promotion models and sales strategies. But it is certain that the new Nanjing Iveco will continue to maintain high demands on suppliers, distributors, service providers, etc. Once the original leap forward suppliers and distributors have been incorporated into the Iveco system, the overall quality will also be quickly and internationally. Horizontally connected.
Industry insiders believe that by injecting internationalized genes, Leap Forward will regain its vitality and brilliance. This is undoubtedly a lot of car people with national feelings are willing to see. For the entire automotive industry, Yuejin's genetic restructuring has created yet another new brand of independent brand determination.
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