Manmai made a steady step in opening up China's commercial vehicle market


On October 31, the MAN Commercial Vehicle Center officially opened in the Tianzhu Airport Industrial Zone in Beijing. This is Mann's first service flagship store in Asia with the hardware and software standards of similar service centers in Europe.

It is understood that the construction of the MAN Commercial Vehicle Center lasted for one and a half years, with a construction area of ​​1,750 square meters and an area of ​​8,828 square meters. The Tianzhu Airport Industrial Zone, where it is located, is an important industrial park in the northeastern suburb of Beijing. It is close to the Capital Airport and has convenient transportation. It only takes 20 minutes to drive to Tricyclic in normal road conditions. From the location of the commercial vehicle center and the engineering investment, it can be seen that Man's preparation work is full and detailed.

The overall construction of the MAN Commercial Vehicle Center is patchwork, with Truck & BusCenter, the most German MAN commercial vehicle technology and brand, as the main body. It is equipped with vehicle testing rooms, diagnosis rooms, and service rooms. The image is complete and the layout is orderly. Truck&BusCenter owns 215 square meters of accessories storeroom. According to the person in charge of the center, since the start of the opening of the business, nearly 40 employees responsible for technology, maintenance, and sales have provided specialized services for the needs of user consultation, purchase, and personalized use programs.

In response, Alexander Smola, the head of overseas sales at the German headquarters of Mann, stated: "The first MAN commercial vehicle center serves as an interpretation of the German company's comprehensive planning for product service and sales, not only in the architectural style, related drawings, and equipment. Strictly maintains unity with the European service center standards and applies the same rigorous staffing and technical service levels. All Mann Commercial Vehicles employees are well-trained and have many years of experience in sales, service, and maintenance, and Germany in technical support. The remote and on-site assistance system of the headquarters technicians is safeguarded."

In recent years, the demand for commercial vehicles in the domestic market has increased, and all multinational commercial vehicle companies are eager to try and open up the Chinese market through cooperation with domestic companies. In the face of the fiery market situation, Mann was very calm. It adopted the strategy of vigorously developing service and sales organizations in China in the way of investment in technology and joint ventures. Move, feed first." As Franz Neundlinger, Vice President of China for China, said, regardless of the introduction of Steyr technology 20 years ago, or the establishment of the head office in China two years ago, German Mann Co.'s investment in China has always followed its long-term strategy. Plan to implement it. However, with the rapid development of China’s auto industry and the rising market share of its own brand in China’s domestic market, Germany’s Man Company has also made changes to the long-term planning with the times under the premise of systematic investigation, research, and discussion. Update, the launch of the China Commercial Vehicle Center is one of the projects that were implemented ahead of schedule in long-term investment planning.

In the further improvement of the standardization service and sales system, Mann has demonstrated its determination for the commercial vehicle market in China. The diversified competitive strategy will enable Man to accelerate its expansion in the commercial vehicle market in China.



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