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In 2006, heavy vehicles with a gross mass of more than 14 tons across the country achieved a 28% increase in accidents. The unexpected result was that the heavy-duty truck market still showed signs of continued decline in the first few months of the year, attracting many people in the industry to lament. However, unexpectedly, the end of the year was actually “full of redâ€. Industry insiders predict that heavy vehicles will continue to maintain rapid growth in 2007.
As shown in the chart, from January to January of the year of 2006, the top seven companies sold a total of 259,118 vehicles, accounting for 93.12% of the total sales of commercial vehicles with a total mass of 14 tons or more. Market concentration is still very high. High; Dongfeng and Liberation continued to occupy the top two, but the market share further decreased. Dongfeng Company reduced from 30.76% in 2005 to 22.06% in 2005, a year-on-year decrease of 8.70 percentage points. Liberation was reduced from 24.49% in 2005 to 21.80% in 2006. , a year-on-year decrease of 2.69 percentage points; while the sales and market share of four Steyr enterprises continued to rise, which is closely related to the rapid expansion of the real heavy-duty truck market of over 15 tons. Among them, China National Heavy Duty Truck Market share was 19.66%, an increase of 1.68 percentage points year-on-year, close to the east wind and liberation; Shaanxi Auto's share was 10.71%, an increase of 3.99 percentage points year-on-year; Beiqi Foton was 9.74%, an increase of 3.28 percentage points; Chongqing Hongyan The share was 5.93%, a year-on-year increase of 0.01%.
FAW liberation: continue to rebound
I do not know whether it is time or coincidence. After Xu Jianping, the new head of FAW’s liberation army, “airborne†Changchun from Tianjin, the days of liberation in 2006 were better. From January to November of the year of 2005, the sales volume of heavy trucks with more than 14 tons of liberation was 60,662 units, an increase of 14.12%. The annual sales volume is expected to increase by about 10% to 15%. Compared to last year’s liberation of heavy trucks, which had experienced a 50% drop in performance, 2006 was crucial for the emancipation that was in a difficult situation. In 2006, liberation itself was relatively low-key, with no new car listing and promotion activities. In 2007, with the liberation of the J6's listing and large-scale publicity and promotion activities, as well as the adjustment effect, liberation should have exceeded its growth performance in 2006. Looking ahead to 2007, if the strategy is right, liberation tractors are likely to continue to occupy the top spot of the tractor segment (26% share) as in 2006, and if the dump trucks can continue to increase in quantity, liberation is hopeful to be able to drift. Pretty bright turn over.
Xu Xianping
Xu Xianping, the liberation chief who was born in 1964 and graduated from Dalian University of Technology, is the only veteran of the heavy-duty trucks. He is the only veteran who has worked in both passenger cars and commercial vehicles. He once saved the FAW Xiali, but he did not have time to comfort and he took the heavier burden of liberation. According to the reporter’s judgment, Xu Xianping’s first move in 2006 was an adjustment. The Liberation Company has adjusted its organizational structure, personnel positions, and product varieties; the second step in 2007 was to improve. Xu Xianping basically did not have a voice in 2006, but he was immersed in liberation and adjustment. In the first half of the liberation period, 48% of tasks were completed, and 52% of tasks were completed in the second half of the year, showing a growing trend. According to this trend, liberation will continue to grow in 2007.
Dongfeng Commercial Vehicle: Still bitter
Although Dongfeng Commercial Vehicle Company still topped the list from January to November of 2006, it still can only be seen as a bitter bitter "first." Because among the top seven companies, only one company, Dongfeng Commercial Vehicle, saw its sales decline. With the industry's overall growth rate of 28%, even a 8% decline is something that companies cannot afford. The traditional advantage of Dongfeng commercial vehicles is in dump trucks (accounting for more than 50% of its total sales). In 2006, with the rapid increase in the sales volume of heavy trucks and Auman dump trucks, this advantage of Dongfeng was met with unprecedented challenges. At this time, The "Dragon" is still in the market introduction period and it is difficult to increase the volume in the short term. It is not time for me to wait. The market competition in 2007 will remain cruel and will not leave too much time for Dongfeng.
Huang Gang
Huang Gang, Party Secretary of Dongfeng Commercial Vehicle Company, took office this year. Huang Gang is a typical good student. He joined the party at the age of 14 and joined the party at the age of 18. Tsinghua University’s highly talented students have not been in charge of Dongfeng Commercial Vehicles since the age of 40 (Tong Dongcheng is the general manager of Dongfeng Commercial Vehicles, but he is also the Dongfeng Group’s Deputy General Manager, the main office is in Wuhan. Therefore, the seat of the Dongfeng Commercial Vehicle is basically Huanggang. Objectively speaking, although Dongfeng has lost a lot of market share, the efforts made by Huang Gang are obvious to all. Tianlong has successfully listed and won the first China International Truck Fuel Contest. Allegedly, Huang Gang is very diligent, not only technically personally, but also in-depth market first-line. It should be said that in 2006, Dongfeng’s medium- and heavy-duty trucks were affected by the overall market, and fell rapidly. Tianlong was just listed and had not yet reached the scale. In 2007, with the further entry of Tianlong into the market, Huang Gang should make a big difference.
China National Heavy Duty Truck: Although the base is large, the increase is still high
In 2006, the heavy truck can be considered a big winner, the market share is almost equal to the east wind and liberation. Heavy-duty trucks have become news points in the heavy-duty truck market due to the break-up with Weichai. Fortunately, with the separation of Weichai, the performance of CNHTC has rather increased. You know, in 2005, the sales of heavy truck did not grow. In 2006, heavy truck achieved 60,000 sales and 40% increase. According to statistics, the increase in the number of tractors exceeds 50% this year, which has led to an increase of 28% in the entire heavy-duty truck market. Heavy-duty trucks have taken second place in this segment. In addition, the important reason for the 40% increase in heavy-duty trucks in 2006 was the rapid growth in chassis sales of dump trucks and Concrete Mixer trucks.
Cai Dong
In the development of China National Heavy Duty Truck, two people have to mention. They are Ma Chunji, chairman of CNHTC, and Cai Dong, general manager, who can be described as a pair of "golden partners." Born in 1953, Ma Chunji focused on strategy and management. Cai Dong, who graduated from Jiangsu University, specializes in products and technology, supports each other, and cooperates with each other. We must know that the division of labor of management is clear and highly consistent, and it is crucial to the sustainable development of a company's health!
Speaking of Cai Dong's technology, no one in Chongqing Heavy Truck Co. The general manager always likes to close the door and conduct research (not to build a car behind closed doors, but it is too confusing to want to be disturbed). Many of CNHTC's technical difficulties are under the guidance of Cai Dong. What is worth mentioning is that the information management system of Heavy Trucks is among the highest in all heavy truck manufacturers - it can achieve data sharing among all modules and complete order production. This system is not a ready-made ERP system, but under the leadership of Cai Dong, the heavy-duty information system developed by CNHTC itself is very low cost.
Shaanxi Heavy Duty Truck: The largest increase
The year of 2006 was a year of glory for Shaanxi Zhongqi, because among the major mainstream companies, Shaanxi Automobile was the “run†fastest – sales volume increased by more than 100%. Up to now, Shaanxi Automobile has ranked 4th in the heavy truck industry with a sales volume of 33,000 units. Although the rank and ranking have not changed, the market share has jumped by 4 percentage points (January to November 2006).
Fang Hongwei
Shaanxi Heavy's chairman Zhang Yupu and general manager Fang Hongwei are also a pair of "golden combinations." Fang Hongwei entered Shaanxi Auto in 1989 when he graduated from Tsinghua University. In 2001, Fang Hongwei, who was only 35 years old, became the general manager of Shaanxi Auto. Fang Hongwei does not like to appear in public and almost never accepts interviews, but he is able to immerse himself in hard work. This is in line with Tsinghua University's motto of "respecting one's morality and self-improvement." When Fang Hongwei took office as general manager in 2001, Shaanxi Automobile's sales amounted to 500 million yuan, and in 2006 sales were 7.5 billion yuan. Such a rapid growth has definitely contributed to Fang Hongwei.
Futian Auman: Eyeglasses
Referring to the performance of various companies in 2006, most people may forget to forget Fuman Auman, because in 2005 it fell too much, resulting in many people think that Auman did not have the opportunity to stand up. But on the contrary, from January to November 2006, the Futian Auman series had sales of 27,101 units, an increase of 93%, and it firmly took second place in the dump truck market. The analysis of Auman's growth reasons, technological progress and product improvement are certainly important factors, but management adjustments (such as the perfect order management of the matrix management model, etc.) also contributed to its growth.
Wu Yuejun
When we turned our attention to the decision-making floor of Futian, we can see that Futian general manager Wang Jinyu and deputy general manager of the heavy truck Wu Yuejun were born in 1963. Wu Yuejun graduated from Hefei University of Technology with major in automotive and tractors. Wu Yuejun took control of Auman from the second half of 2005, when Auman was in a slump. Wu Yuejun can also be described as being in danger. Wu Yuejun’s exposure in the media is not high, and it is rumored that Wu Yuejun does not say anything about his mouth.
Chongqing Hongyan: flat with industry growth
Due to the influence of SAIC and Iveco's joint venture, Chongqing Hongyan, located in the southwest, was tepid in 2006. Its sales from January to November 2006 were 16,496 units, a year-on-year increase of 28%, which was basically the same as that of the industry. After all, Chongqing Hongyan, which spends too much effort on joint ventures, can hardly have more resources to support the rapid growth of sales; not to mention the fact that the joint venture is not settled as soon as possible, the Red Rock can’t focus on companies and individuals. development of.
After SAIC Iveco entered Hongyan, it currently owns a 67% stake in Chongqing Hongyan. Hongyan’s current slogan is “to join hands with Xinhongyan to win the market togetherâ€. The potential of the Red Rock joint venture is great, but it may not be fully apparent until 2008. On the one hand, it is still time for the completion of the reorganization of resources in all aspects. On the other hand, it is also due to the fact that the new Hongyan heavy truck made of Iveco's technology will also have to be built.
He Yong, Yang Shuyi
He Yong is the chairman of Hongyan and was also the general manager before September 15, 2006. On this level of chairman, He Yong is young.
On September 15, 2006, Yang Shuyi officially became the new general manager of Hongyan. Coincidentally, Yang Shuyi was born in 1963 and was born in the same year as He Yong. Yang Shuyi is currently the director of Shanghai Institute of Internal Combustion Engines, and is also the vice president of the SAIC Engineering Institute. He is a technical expert in the internal combustion engine of the vehicle. How Red Rock’s restructured blueprint will be largely depends on Yang Shuyi.
North Mercedes-Benz: breaking 10,000
The Mercedes-Benz of the North, which entered the 2006 "Enhancing Service Efficiency Year," performed consistently in 2006. After experiencing rapid growth for five consecutive years from 2002 to the end of the year, sales of the North Mercedes-Benz exceeded 10,000 in 2006, an increase of more than 60%. Its market share from January to November 2006 was 3.23%, an increase of 0.71 percentage points year-on-year.
Wang Shihong
Wang Shihong is also a technical background, but he has also been the general manager of the sales company. With such a general manager who understands technology and understands the market, North Mercedes-Benz can develop and improve products under the guidance of the market. This is also an important reason for the rapid growth of the Mercedes-Benz in the North in recent years.
Wang Shihong spends one third of the time each year on the outside, constantly contacts with the market and users and obtains the most first-line feedback information, and then improves products based on market feedback. This makes North Mercedes-Benz can be recognized by more and more ordinary consumers. Due to geographical restrictions in Inner Mongolia, the North Mercedes-Benz should be more market-oriented in order to run faster.
Valin: Into the Top Eight
Nearly 6,000 sales in 2006 kept Hualing heavy trucks at the ninth in the industry and laid a solid foundation for the 10,000 units in 2007. From its 2006 sales structure, the special vehicle chassis accounted for the majority, which is mainly for the supply of Huaxing's Xingma Refitting Factory; at the same time, exports also accounted for a lot of shares of Hualing. According to the plan of Hualing, in 2007, Valin will expand its offensive in the tractor and dump truck market, strengthen investment, and strive to achieve greater breakthroughs in these two sub-fields. If not expected, Valin is likely to surpass eighth in Hubei Sanhuan in 2007 and enter the top eight in the heavy truck industry.
Liu Hanru
Liu Hanru’s biggest feature is courage. He did what many people did not dare. This talented senior engineer at Hefei University of Technology, who was bought by the company, has won a huge living space for Xingma in an extremely difficult environment. It has also secured a large space for development for himself. He was not a veteran who was gradually promoted from a large company. Instead, he turned a small factory of dozens of people into an auto group and became the chairman and general manager. As he is one of the biggest players in the world, he has absolute prestige and support in Valin. However, at the same time, he can no longer personally in many respects, he must decentralize a lot of work, so that Valin can go faster.
Hubei Sanhuan: Deteriorating Performance
In the industry, Hubei Sanhuan, which produces heavy trucks, is a strange and low-key enterprise. However, it has remained in the top ten in the commercial vehicle market with a total mass of 14 tons or more in recent years. Its product "Shitong" is a quasi-heavy card, and many assemblies are purchased directly from Dongfeng. According to statistics, the sales volume of Hubei Sanhua from January to October 2006 was 6,103. This year, in the rapid growth of the heavy-duty truck market this year, there is still a decline (8000 vehicles from January to October in 2005). This has its underlying causes. On the one hand, it was affected by the low sales volume of Dongfeng Commercial Vehicle Company. On the other hand, due to the shrinking of quasi heavy trucks. If Sanhuan does not act on real heavy-duty truck products, Nishibo Xishan will "point to the day."
JAC Gehrfa: Growing fast
The localized JAC Gehl has just been launched in the first half of 2005. In 2006, it rushed to 3,000 vehicles, and recalled the sales of 555 vehicles in 2005. Its growth rate was still very fast. Analyzing the sales structure, we can see that the number of tractors has accounted for more than 1,000 vehicles (1/3 ratio), the concrete mixer truck has about 600 chassis, and the remaining sales are dump trucks and other chassis products.
In 2007, JAC Gehlfass will continue to strengthen and optimize the marketing service network. At the same time, it will also officially launch the "Sword", which is an 8 to 15 ton class quasi heavy truck product. As a result, the product series of JAC Gehlfass has been comprehensively strengthened, consolidating the sales target of 6,000 units in 2007.
Nanchang Lingye: Do not panic
The heavy truck new force Nanxi Lingye’s sales for the entire year of 2006 was about 800 units, which is relatively small compared to mainstream companies. However, Cao Xinping, the head of Nanjin Yuejin, has his own considerations.
Cao Xinping
Cao Xinping, who was born in 1963, looks like a gentle intellectual. His steady style of being in a world of people determines the development style of Ling Ye to a large extent. On the one hand, the production line of Linye and the production of light trucks are mixed, and the cost pressure is not too great; on the other hand, Nanhua Yuejin emphasizes the initial stage. To fully tap the market segments and introduce targeted segmented models to steadily open the market. Nanchang Lingye, and not too anxious. 