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Face the gap: domestic agricultural machinery products can better "go out"
[ China Agricultural Machinery Industry News ] In recent years, China's agricultural mechanization technology has made great progress, but compared with developed countries, the technical level is still obviously insufficient. It is necessary to face up to the gap in order to make progress.
Face the gap: domestic agricultural machinery products can better "go out"
After the "Golden Decade", China's high level of agricultural mechanization has already leapt to the world's largest agricultural machinery manufacturing country. In recent years, the quality of agricultural machinery in China is much stronger than the original level. Some agricultural machinery products are even stronger than “foreign brandsâ€, but most domestic agricultural machinery rarely “dare†to compare products with international brands.
The Institute of Metal Research of the Chinese Academy of Sciences released a message on April 6 that Chinese researchers have developed a wear-resistant high-strength and high-strength alloy steel for the gap between wear and impact resistance of domestic ploughs. At present, researchers have successfully used hoe plows, as well as agricultural machinery accessories such as disc harrows, rotary knives and corrugated discs, and conducted assessment and demonstration applications in multi-farm farms in China. The practice results show that the service life of the newly developed “China Plow†series products is more than twice that of the domestic domestic ploughs, and the locally enhanced shovel plough can achieve the self-sharpening effect, and the service life is more than 5 times that of the domestically produced similar products. The overall quality has reached the international advanced level, and the price is less than half of the imported products.
If you don't compare, you won't know the gap; after you know the gap, you can study hard to catch up, or even surpass. Not only in the aspect of plows, but also in other agricultural tools and agricultural machinery. The author believes that through the comparison of the plows, it should be possible to awaken the domestic agricultural machinery production enterprises, especially after China's agricultural machinery industry enters the “low valley periodâ€, it is time to make a comprehensive comparison with the “foreign brandâ€, especially in the parameters, Comparison of service life and trouble-free time.
Why are there few comparisons?
Product construction. I have to admit that in the initial stage of research and development of some domestic agricultural machinery, some production enterprises have directly copied foreign brand products and have been sued by foreign brands. However, most of the existing domestic brands have their own R&D team. At the same time of research and development, they have also learned the lessons of other brands and protected their own R&D technical achievements. However, the goal is the same one. If one of the paths is occupied by others, the enterprise can only explore other paths to the target, and at the same time prevent others from “borrowingâ€. Therefore, core aspects such as product construction have rarely been used for public comparison.
Product performance. I have to admit that many products are afraid of comparison, especially for fear of being compared with advanced products of the same type, fearing that nothing is worthwhile, fearing that people will mistakenly believe in plagiarism, fear of affecting future sales, and so on. However, when many people buy things, it is customary to shop around. Compared with product performance, how to achieve superior performance before purchase? Many product performances can be seen from the parameter list, but for the above mentioned various considerations. Many manufacturers are afraid to compare their own products with the "foreign brands". In fact, when users "shop around three" before purchase, they have already "related" to the relevant products. If you want to cover up, it will often be counterproductive. It is better to present the important parameters directly to the user, so that the user can make choices easily and conveniently. Perhaps the user will pay attention to the honesty and trustworthiness of the manufacturers and dealers.
Psychological effect. I have to admit that there is still a certain gap between most domestic agricultural machinery and international advanced products. Therefore, many domestic agricultural machinery did not dare to make a positive comparison with international brands, and thus formed the psychological role of "talking about tiger color change." However, these international brands have entered the domestic agricultural machinery market, and users have chosen various types of agricultural machinery when they purchase agricultural machinery in the market. Therefore, no matter what the quality of the product, it is faced with the user's comparison anytime and anywhere. Avoiding the psychological is useless. What can be done is to compare the gap, gradually improve and improve the competitiveness of the product.
Progress: The hard power of domestic agricultural machinery is increasing day by day
Face the short board. After comparing the domestic plows with the “foreign brandsâ€, under the pressure of public opinion, the Institute of Metal Research of the Chinese Academy of Sciences quickly prepared the plows of domestic advanced scientific research results, and carried out assessment and demonstration applications in multi-farm farms in China. It fully reflects the self-confidence of the country and the people of the country, dares to face and challenge foreign brand agricultural tools, and overcome important technical difficulties. Faced with shortcomings and difficulties, the spirit of facing difficulties has inspired the image of domestic agricultural machinery, and the subsequent market sales are worth looking forward to.
Competition needs. With the gradual rise of domestic agricultural machinery in recent years, the existing market share can no longer meet the development of domestic brands, it is sooner or later to seize the market share of foreign agricultural machinery brands, and the product parameters, performance, service life, time-to-failure, etc. The comparison of brand agricultural machinery may rekindle the confidence of the Chinese people in the domestic agricultural machinery, and "I want to be patriotic, but the quality of domestic agricultural machinery makes me unable to be patriotic", and become "the quality of domestic agricultural machinery is reliable, so I can be patriotic."
The quality of domestic agricultural machinery has gradually improved. In recent years, under the national agricultural machinery purchase subsidy policy, China's agricultural mechanization level is still improving, and domestic agricultural machinery has also copied from the simple copying of the beginning to “knowing it and knowing whyâ€, the level of agricultural machinery research and development, manufacturing The ability, creativity, and product quality are constantly improving. It has changed from the beginning of the domestic agricultural machinery.
Conclusion
It is hoped that domestic agricultural machinery will dare to compare products with imported agricultural machinery, compare with international new products, and find that their shortcomings can make up, catch up, and surpass. Domestic agricultural machinery can better "go out".