On December 25, the liberation 2007 business conference with the theme of “promise speed increase and improvement†was held in Xiaoshan, Hangzhou. In this annual meeting, liberation for the first time integrates marketing, service, and special-purpose vehicles into three parts. Leaders of all levels of Jiefang Liberation and representatives of more than a thousand dealers, service providers, and special-purpose vehicle companies gather together and systematically summarize the liberation of 2006. Years of development experience, fully deployed to emancipate the 2007 marketing strategy. Deputy General Managers Andong Wu and Dong Chunbo of FAW Group also delivered important speeches at the conference, introducing the liberation market strategy and plans for future development. The development plan of FAW Group during the “Eleventh Five-Year Plan†period is through the business strategy of independent development and open cooperation. In 2010, it achieved a total sales volume of more than 2 million units and sales of its own products exceeded 1 million units. Liberation as the main force in the FAW independent brand camp will usher in a broader space for development during the “Eleventh Five-Year Plan†period. In particular, it is worth noting that in 2007, on behalf of China's independent research and development of the highest level, to reach the international advanced level of Liberation J6 series heavy truck will soon be listed on the market, will greatly enhance the liberation of product competitiveness. These auxiliary brush machines are designed for automatically trimming and flagging the brooms and brushes with flat or curved profiles. Different brushes may need different models of trimming and flagging machines. And dust suction unit is included to remove dust and waste material and keep the machine clean. Working together with the brush making machines, these trimming and flagging machines can reduce the production processes and give an extraordinary high output of finished products. Brush Trimming And Flagging Machine Brush Trimming And Flagging Machine, Brush Trimming Equipment, Trimming Tool, Brush Trimming Machine, Brush Flagging Machine Yangzhou Haixing CNC Brush Machine Co., Ltd. , http://www.hxbrushmachine.com
Cai Zhenfa, General Manager of FAW Trading Corporation, reviewed the fruitful achievements of Liberation in 2006 from the aspects of product, marketing, service, and special-purpose vehicle cooperation. In 2006, in the face of fierce market competition, FAW Liberation was not afraid of the difficulties and struggled hard. Its product sales and market share were further boosted by the industry. Liberated brand value increased to 11.462 billion yuan, and continued to rank top in China's truck manufacturing industry. As of the end of November 2006, the liberation brand of FAW Group achieved sales of 121,272,000 units, and it is expected to achieve sales of 131,500 units throughout the year; among them, the Liberation Company achieved sales of 84,774 vehicles of medium and heavy-duty trucks, which is expected to exceed 90,000 units by the end of the year, a year-on-year increase. 2.1%. By the end of November, the market share of liberation of medium and heavy trucks has reached 19%, and it is expected to reach 19.1% for the whole year. The excellent market record shows that the emancipatory brand has passed the consolidation and accumulation phase and steadily entered a period of rapid growth.
In 2006, Liberation fully implemented the "521" product strategy and successfully completed the adjustment of product structure. The liberation of the fifth generation products represented by Aowei, Dawei, Converse, and Denway gradually became the main force for the liberation and expansion of the market. On the other hand, liberation aimed at changes in the regulatory environment and market structure, and further expanding and optimizing the product mix. Aowei Dump Trucks, Guosan Modified Vehicles, and Inverness Heavy Duty Trucks formed new sales growth points. At the same time, the emancipation of fourth-generation products such as Jinniu, Golden Pelicans, and Gold Camel releases new competitiveness in the market through adaptive improvements such as reduced weight and multi-axis. Liberating excellent technical reserves and forward-looking product strategies have laid a solid foundation for the emancipation of the brand's market success in 2006.
In 2006, the ability to liberate marketing systems has steadily increased. Through the establishment of regional management mechanisms, the improvement of network information platforms, the implementation of the project team promotion model, the optimization of the inventory structure, and the adjustment of business policies and other effective work, the liberation marketing system has accelerated the response to market demands and realized the users and agents. And the emancipation of the brand to achieve a win-win situation. On the other hand, the liberation continued to innovate in sales in 2006, and the successful implementation of a series of experiential marketing methods such as “Liberation of the 2006 Main Product Experience Camp†provided a strong support for liberating regional markets.
In the field of after-sales service, the liberation of "touched service" brand was further promoted in 2006. Liberalization has enhanced the service efficiency and service quality by strengthening the service level of first-line service staff and optimizing the supply process of spare parts. It has provided strong support for new product sales. On the other hand, with the launch of large-scale special thematic service activities such as “New Touch, Warm Heart,†“Spring Plowing Service Month,†“Autumn Care, True Feeling Movementâ€, the Liberation Service Team continues to spread warmth, sow care and love among user groups. User satisfaction has steadily increased. "Touched service" brand has become an important force to stimulate the growth of the liberation of the market.
In 2006, under the favorable opportunity of growth in the demand for special vehicles, the liberation relied on product advantages to expand the scale of the liberation of special-purpose vehicles and expand the product structure of liberated special vehicles. In response to the needs of key markets for the country's 3 products, liberation together with many excellent conversion companies, through the joint development, joint promotion, joint bidding and other forms of cooperation, achieved a breakthrough in the Liberated States 3 special vehicle products, liberated in the special car network pattern form.
Faced with a new round of market competition, "promise speed improvement and improvement" will become the focus of the liberation marketing system in 2007. In planning its 2007 work goal, FAW Trading Corporation demonstrated its resolve to change with its partners in the areas of dealers, service providers and special vehicles, and introduced a series of quantitative standards. Its content involves shortening the delivery cycle, maintaining market order, spare parts supply, information sharing, and other issues that liberate agents and service providers.
In an increasingly competitive and homogenous market environment, speed is the key to success. The liberation marketing system will strive to speed up the marketing network management, speed up the market demand response, and increase the speed of dealer support. It will seize the opportunity of development first, and ultimately realize efficiency gains.
At the same time, Liberalization will further strengthen basic management and improve the timeliness of services in the service sector. The liberation service system will implement a higher service standard: five 24-hour services, namely: customer service hotline 24 hours to answer calls, service station work mobile phone 24 hours boot, 24-hour emergency rescue service supplies supply green channel 24-hour service, commonly used spare parts Within 24 hours in the area, we can further improve the response speed of the service and realize the maximum value of the customer.
Liberation will increase support for special-purpose vehicle companies in the field of special vehicles. Through the support and cooperation in product announcements, technical training, and promotion and promotion, the liberation will be enhanced in the special vehicle market. At the same time, measures such as joint marketing cooperation and information sharing will further build a dedicated car network to be liberated, thereby strengthening the competitive advantage of emancipating the brand in the special-purpose vehicle market.
At the annual business meeting, General Manager Xu Jianping of FAW Jiefang Company delivered a speech entitled “Leading ahead, winning with quick successâ€. In enhancing the efficiency of marketing work and improving the speed of market response, the liberation marketing service team was put forward. Clear requirements.
View related topics: liberate J6 offline brings China's high-end heavy truck era