The world's electrophotographic printing market will reach 90 billion U.S. dollars in the next five years

According to Pira International's latest survey report, the size of the global electrophotographic printing market has reached US$57.6 billion in 2009 and will reach approximately US$90 billion in 2015.

With the growth of color and variable data printing, the output and value of the global electrophotographic printing market will increase, with the fastest growing areas being labels, books, magazines, packaging [encyclopedias] and catalogs.

The report entitled "2015 Color Electrophotographic Printing Market and Technology Forecast" reveals the importance of electrostatography in the printing industry. According to Pira, the share of electrostatic photography in the global printing market (the total market value of 654 billion U.S. dollars in 2010) is 9.4%, which is a significant increase from 8.7% in 2009 and 4.3% in 2004. The speed is shocking. Looking ahead, in 2014, the share of electrophotography in the global printing market will reach 13%, which is more than 50% higher than in 2009. Digital printing (electrophotography and ink-jet) will gain more market share from traditional printers, with flexo printing being the exception. It will continue to expand its territory between 2004 and 2014.

According to Pyla International's forecast, the output of electrophotographic printing will increase by 1.7% in 2010, and its output value will grow even faster, reaching about 7%, which reflects in one aspect the tremendous impact of the electrophotographic printing market. Variety. It is understood that the increase in the production and market value of electrophotographic printing is mainly due to the large-scale application of color and variable data printing, which makes print more important to buyers and terminal consumers. In addition, the output value of color printing in the electrophotographic printing market will increase from 61% in 2005 to 72% in 2015. From the output point of view, the increase in color printing is even more pronounced, from 16% in 2005 to 41% in 2015.

To date, commercial printing is the largest area in the electrophotographic printing market. Its market share in 2009 was approximately 56%. However, Pila International predicts that its market share will decline in the next few years. In the period 2005–2015, the fastest-growing electrophotographic printing markets were books, magazines, catalogues, packaging and labels. On the other hand, newspapers produced by the electrophotographic printing method will be further reduced - mainly because cost-effective inkjet technology has been commercialized on a scale.

In terms of output, Pira International's forecast results are somewhat surprising. The company believes that the market share of book printing will decline during the period 2010-2015. Monochrome text printing will be shifted to inkjet systems, and packaging printing. The market share will grow rapidly. In addition, as large quantities of monochromatic printing are replaced by color printing, the volume of direct mail and billing advertisements will decline.