Survey shows that college students love cars more than they imagine

According to the latest statistics from the China Youth Online Car Channel, as of 2 pm on April 6th, the number of undergraduates enrolled in the China Youth Daily Auto Weekly "Flood Volkswagen will show you at the Auto Show - 2011 Shanghai Auto Show College Student Reporter Campaign" has exceeded 700. The number of people who participated in Weibo interaction reached 5,526 people. At present, this number is still being refreshed.

The enthusiasm of college students for registered reporters and Shanghai auto show can be described as "heating upright." They express their enthusiasm for cars and auto shows from different angles on Weibo. Some college students actively publish new overseas car or technical information. Some college students upload various car designs. Some college students put forward their own suggestions for auto shows and car enterprises. Some college students talk about the subsidy prospects of domestic new energy vehicles, and some College students also relish the specific methods of car maintenance. More college students put forward the marketing concept of "car shopping platform". “In the past, we underestimated the degree of enthusiasm and understanding of college students for cars.” Relevant people in the Recruitment Organizing Committee were surprised at how familiar the college students were with cars and said with emotion.

The recruitment also shows that college students have a growing potential in car consumption. A college student stated on Weibo that he had originally wanted to buy Camry and later decided to visit Shanghai Auto Show before making a decision. Many college students introduced their favorite models and made clear their favorite brands, models, and plans for graduating cars. "College students should not be ignored by manufacturers. Their understanding of automobile fashion, aesthetic attitude to car design, and consumer demand for cars should also arouse the attention of manufacturers." Organizing Committee related sources said that recruitment activities will be in college students and auto companies. Build a bridge between the car design and potential future consumer groups.

According to statistics, the development of the Chinese automobile industry in the past two years has led to a sharp increase in the demand for automobiles and related talents. According to media reports, the employment rate of graduates of a college-related automobile major in Wuhan in 2010 was over 95%. With the increase in the number of undergraduates in the automobile and related industries, it is extremely urgent to provide them with opportunities to visit auto shows, approach car companies and become familiar with cars. The China Youth Daily's “College Student Registration Correspondents Delegation” activity just satisfies the needs of college students and reflects the purpose of the “China Youth Daily” to promote social progress and youth growth.

In fact, during the 2010 Beijing International Auto Show, the China Youth Daily organized 30 registered university student reporters to interview the auto show. More than 20 automotive companies received interviews with college reporters, and more than a dozen media such as Tencent.com and Sina.com reporters for university students. Made a key report. To be a formal registered journalist for the 2011 Shanghai International Auto Show, college students should not only have written and report works that are fluent in writing and have a unique perspective, but must also be submitted to the Auto Show campus promotion program. After visiting the auto show, they will use the school newspaper, campus network, campus exhibitions, community festivals and other channels to show the students what they have seen and heard from the auto show and share their experience in interviewing large international auto shows.