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There will be more and more “Ocean†oils and “Ocean†lubricants on the market in Chongqing, and prices will become cheaper and cheaper. Yesterday, SK Group, one of the world’s top 500 companies, located in Chongqing, China’s total distributor of industrial oil and the chief distributor of vehicle oil Chongqing, Chongqing Continental Lubricants Co., Ltd. disclosed that SK will soon establish its industrial oil and lubrication Oil filling base.
This is the first production base established by the four major international lubricants giants, Mobil, Shell, Carlstos, and SK. This also unleashed SK Oil's advertisements in the newspapers on the 10th, urging district and county agents to expand their distribution network. This will allow the annual demand for lubricating oil and industrial oil to reach nearly 200,000 tons of Chongqing market.
SK Group is the largest lubricant manufacturer in Korea and the world's top base oil manufacturer. Before entering Chongqing in October last year, it has been expanding its business in the Northeast and Shandong for many years.
Temporarily reluctant to disclose SK Lubricant Sun Jianjun, deputy manager of the marketing and planning department of China Lubricant Corp., who wants to build a base for longevity, said that “the land of Changshou Base has been bought and a bottling plant will be builtâ€. However, Sun Jianjun did not want to answer specific questions about the size of the plant, its production capacity, and when it was put into production. It only stated that it would start construction this year.
The purpose of building a factory, Sun Jianjun said, first, to better seize the market in Chongqing and southwest, and second, to deal with other "foreign" oil and domestic "earth" oil price competition. He said that at present, SK lubricants are shipped in Korea after being packaged into specified packaging, which is neither flexible nor costly. After the establishment of the plant, both aspects can be improved, and SK's chances of defeating Mobil in the battlefield can be increased.
Sun Jianjun said, "Mobil is SK's biggest opponent." He said that the two companies with the same product positioning have adopted the same market tactics, namely one by one "package" enterprises. As a result, price competition is inevitable. For example, SK competed with Meifu's "scrambling" when he competed with the Southwest Aluminum Processing Plant.
Mobil is the world's largest supplier of lubricants and base oils. It is also a major distributor of finished lubricants and specialty oils. Its products are found in approximately 200 countries and regions in the world. It owns Ningbo and Taicang in China. Three factories in Tianjin. At present, Mobil and Shell have allied with high-end customers such as Changan Ford to seize the high-end lubricant market. The British BP’s Carlsdorf established a strategic partnership with the Jialing Group and used the Jialing relationship to advance into the military and motorcycle industries.
In the face of “foreign†oil, the relevant person of the Lubricant Branch of Chongqing Yiping Lubricant Company stated that compared with crude oil and other refined oils, lubricating oil is one of the markets opened earlier and is also a technical barrier. Lower industry. At present, the domestic lubricants market has reached 22 billion yuan, of which high-end products account for 20% of the market share and 80% of the profits, and "foreign" oil is the main grab this market.
However, the source said that they had already taken measures to deal with it and were not afraid of the competition for "foreign" oil.