Last weekend, Xiao Wu, who lived near the North Fourth Ring Road in Beijing, wanted to drive a friend to the suburbs. He downloaded four shared car apps in one breath and wanted to try something new. Duct Cleaner, Manhole Cleaner, China manufacturer of duct cleaner Duct Cleaner, Manhole Cleaner NINGBO HAISHU OMWAY MACHINERY FACTORY , https://www.cleantheway.com
But the results of the trial are not ideal. Xiao Wu found that the four softwares either took a long time to certify their driver's license, or that although they could certify their driver's license, there were no vehicles available nearby. After half an hour of tossing, he gave up the shared car, but rented a car for 300 yuan with the traditional car rental software. He feels that sharing cars may not start compared to the competition for shared bicycles.
Real demand or pseudo-demand <br> Wang Haohao (a pseudonym), a sophomore student of the Chinese People's Public Security University, used a shared car. His family lives in Yizhuang, Beijing. A while ago, he opened an hour from Sanli to share the car road TOGO home, 22 kilometers away, cost nearly 90 yuan. Because the car is directly driven from the site, there is no cost involved in relay parking.
The so-called relay parking means that the previous single user does not return to the platform first, and the next single user goes directly to the parking lot to pick up the car. The parking fee that may be incurred during the period is borne by the latter user.
Wang Haohao said that he used to rent a car before, and felt that the deposit for renting a car was higher, and it was more troublesome to fill the fuel tank when delivering the car. It is cheaper to use a shared car than a shared car, but it is not cost-effective to exceed 30 kilometers. In the future, we will continue to use shared cars for convenience and experience driving.
At present, the shared car has landed in many cities in China. The first-time lease of GoFun has reserved thousands of shared cars in Beijing. The car2go has landed in Chongqing and has 120,000 registered members. The TOGO TOGO was established in 2015. Reached 100,000. Just this month, the bumpy car announced the completion of nearly 400 million yuan of C round financing.
In 2016, the management company Roland Berger released the "2018 China Auto Sharing Travel Market Analysis and Forecast Report", predicting that China will form a $62.5 billion shared economic market and maintain a high growth rate of 54%. It is expected to reach 230 billion by 2018. The US dollar, which has grown from 33% to 44% in the global sharing economy, has become a leader.
The report also pointed out that the direct demand for car sharing travel in China will increase rapidly from 8.16 million times/day in 2015 to 37 million times/day in 2018, and the corresponding market is expected to grow from 66 billion yuan/year to 380 billion yuan/ In the year, the potential market capacity brought by potential demand is expected to reach 1.7 trillion yuan.
The giant has not yet appeared <br> In the shared auto industry, it is difficult to have one or a few of them known as the industry leader.
According to the data provided by the Aurora Big Data iAPP monitoring platform, among the five mainstream time-share rental platforms, such as PP car rental, bump car rental, car2go, Gofun travel and green dog car rental, even the highest market penetration of PP rental cars is only 0.037. The market penetration rate of % is significantly lower than the 0.229% level of the mainstream car rental platform in China.
From the data provided by the Aurora iAPP monitoring platform, it can be found that PP car rental, GoFun travel and green dog car rental have a large number of users distributed in Beijing, among which Beijing users of green dog car rental account for nearly 60% of the total user group. As the first operating city of the car2go in China, the number of users in Chongqing accounted for 38.61%. The users of bump car rentals are relatively evenly distributed among the four first-tier cities in Shanghai, Beijing, Shenzhen and Guangzhou.
Who is likely to be the giant of the future? Li An, a Panda Capital Partner, gave three inferences in an article: First, listed companies, insurance companies, and other financial institutions that can invest large-scale, low-cost funds; second, they have enough government resources to solve licenses. Government PPP investment for road rights, parking, etc.; third, host manufacturers with low-cost, large-scale vehicle manufacturing capabilities.
Guo Wei, chief operating officer of Daimler Zhixing Transportation Services Group in China, said in a speech that shared cars will not spring up like mushrooms, but bigger and stronger.
This idea mentioned by Li has also been recognized by the market. In 2015, Yizhi, Chery and Botai announced that they will launch the “Iqika Auto by iVokaOSâ€. The general division of labor is that Chery is responsible for the whole vehicle manufacturing, and is responsible for sharing the app development. Botai is responsible for the Internet of Vehicles, connecting the Internet and Car companies. As the name implies, this is a car that was born and shared.
In August 2015, Yiqi Automobile co-founder and CEO Wang Yanmin said in an open speech that Yiqi Auto by iVokaOS will be launched in 2016. But so far this highly anticipated car is still missing. The China Youth Daily and China Youth Online reporters contacted the relevant personnel, and the other party said that they had not seen the business plan for the car in 2017.
Clearing obstacles to land <br> Compared with the degree of dependence of shared bicycle companies on the production supply chain, it is even more difficult for shared car companies to solve specific problems such as licenses, parking, and user concepts in the city.
Daimler AG, the world's number one commercial vehicle manufacturer, launched car2go, a shared car project in 2008, and chose Chongqing in the first stop in Asia and landed in April 2016.
According to the car2go, the reason why Chongqing is regarded as the first stop in Asia is to consider a wide range of conditions, including the social population, the economy and the local transportation system. Their research found that Chongqing is more convenient in terms of transportation and license policies, and as one of the largest cities in China, Chongqing is developing rapidly, and the transportation needs of Chongqing residents are in urgent need of satisfaction. In the case of car2go, the openness of Chongqing residents to new things and the urban lifestyle of the new era are exactly what car2go pursues and advocates. For example, electronic payments are very popular in Chongqing.
The editor of the former computer home website and the user of Weibo named “Spring Roll†wrote a test that they thought “the slot is full†after using the Shanghai TOGO shared car. He said that he chose a "relay car" car. When the car park was about to be opened, the administrator told the car that it had stopped for more than two days and had to pay a parking fee of 100 yuan. In the end, he did not drive the car. He said: I don't know who will drive the car away. Anyway, it will definitely not be me...
Some users also issued a document saying that the use of shared cars in Chongqing was forced by the female administrator of the parking lot. I hope he will not stop here, otherwise the government will not charge him. The user said that it may be the administrator's fear that this will affect her KPI (Key Performance Indicator).
Immediately, car2go and car2share have reached an agreement with the local government, the park, and the business district. The former can use the local public parking lot, and the latter has reached a cooperation agreement with the park business district to allow parking.
The platform needs to take responsibility for the product <br> The car2go tells the China Youth Daily · Zhongqing Online reporter that in the process of operation, the car2go is also facing common problems in the car rental industry. For example, in China, the violation is "Follow the car does not follow people." However, the enterprise is in contact with the relevant violation members according to the background data, and the enforcement is weak.
Zhu Xi, a researcher at the Center for Communication Law at the China University of Political Science and Law, said that sharing cars and nets are different. The platform for sharing cars provides automotive products, and if product liability occurs, the platform is responsible for product liability. In the case of traffic accidents or illegal records, in theory, the driver (ie the user) has to bear the responsibility, but if the platform knows that the user is not qualified but lends the car, it should bear joint and several liability, if the platform knows that the user is not suitable to drive the vehicle. It is also liable without prior notice.
"Once there is a problem, the driver ran, at this time the platform should bear the responsibility, the law does not stipulate." Zhu Xi said, in accordance with Article 44 of the Consumer Protection Law, providing a network platform for services and goods, merchants provide on the platform Services and goods, if there is a problem, if the platform can not provide the real information and contact information of the business, the platform must bear joint responsibility. That is to say, if the platform does not provide the user's true identity information, it must bear joint and several liability; if the user cannot compensate, the platform must bear the main responsibility.
Hu Gang, secretary-general of the China Internet Association Research Center, pointed out that the sharing of economic platforms must be held responsible. "Now many people don't want to take responsibility, and they don't want to take it. They don't want to take it. The biggest feature of the network economy or sharing economy is that they don't want to take responsibility, and often use a lot of system design to avoid responsibility."
Gu Dasong, executive director of the Research Center for Traffic Rule of Law and Development at Southeast University, said in a visit to the China Youth Daily and China Youth Online Online News that the current more reliable solution is to improve the insurance system in the shared automobile field and fully guarantee the legitimate rights and interests of drivers. In view of the current perfection of domestic transportation vehicle insurance, he believes that this is not a big problem. “The new format of shared car still has imperfections. Not all companies and platforms in the industry will improve driver insurance. But if the industry wants to develop well, the basic insurance for vehicles and drivers must be done well. The development of the industry."
Time-sharing leases need to be regulated <br> Roland Berger's report points out that as an important supplement to ground public transport, taxis currently have insufficient overall capacity, and the capacity growth capacity is limited by the shortage of urban road resources. When the future urban travel supply encounters bottlenecks, car sharing travel is a solution that can be seen in a short period of time when urban road resources are scarce, public transport and taxi development are limited.
Li believes that shared cars (time-sharing) are the lower the operational requirements and the more likely they are to succeed.
Wang Hao, deputy director of the Highway Traffic Development Research Center of the Highway Science Research Institute of the Ministry of Communications, revealed that the Ministry of Transport is drafting a guidance on the car rental industry, and new formats such as car sharing and car rental will also be included.
Wang Hao said that the guiding opinions will first guide the development of car rental, car sharing and other methods to increase supply and enrich people's travel modes. The next step will be to start the car rental management regulations or management department regulations this year or next year, and carry out car rental. Specific provisions.
Wang Hao pointed out that the car2go has obtained policy support in Chongqing. In addition, in Wuhu, some local enterprises have also achieved good results in time-sharing leasing. In general, shared cars should be based on their own characteristics and combined with local policies to achieve their own development.
Wang Hao pointed out that the sharing economy should achieve the maximization of the interests of all parties, which is different from the sharing that some platform companies and Internet companies currently consider. "Some of the so-called network car, shared bicycles, excessive investment may cause further waste of resources, this is what we do not want to see."