Seize the opportunity of informatization

In recent years, along with the advancement of China's construction machinery industry, domestic construction machinery industry enterprises have achieved rapid development. During the 11th Five-Year Plan period, the development goals of internationalization, world-class, and multi-billion-level development are invariably heard. To achieve such a goal, enterprises must be stronger at the same time as they become bigger. From product to technology, from brand to after-sale, the market competition in the industry is increasingly hot.

With the arrival of the information age, corporate informatization strategies have been put on the agenda. During the "11th Five-Year Plan" period, the central government, local governments, and enterprises have invested more than 10 billion yuan in manufacturing IT engineering projects.

Informatization refers to the cultivation and development of new productive forces represented by computer-based intelligent tools, and to the benefit of the historical process of society. (Intelligent tools are also called informatized production tools. It generally must have the functions of information acquisition, information transmission, information processing, information regeneration, and information utilization.) The productivity that is compatible with intelligent tools is called information productivity. The difference between intelligent production tools and production tools in the past is that it is not an orphaned product, but a massive, top-down, organized information network system. This kind of networked production tool will change people’s production methods, work methods, learning methods, communication methods, lifestyles, and thinking methods, which will make extremely profound changes in human society.

For enterprises in the construction machinery industry, enterprise informatization runs through all links such as raw material procurement, R&D, manufacturing, sales, and after-sales services. It is a long-term, complex, and large-scale project, and it is even more important for companies to enhance their competitiveness and make a decisive battle. The key strategy.

Recently, Xugong and 31 companies have made great informatization. XCMG chose Microsoft, a company that has joined the IT information industry, and the three companies that have always been bold in innovation have chosen to go it alone. The information technology strategies of well-known companies have their own characteristics. From this we will take a look at the informatization concept and latest progress of the construction machinery industry companies.

XCMG Microsoft launches a new model for the industry model of the Sword Tree. On November 17, 2010, Microsoft (China) Co., Ltd. and XCMG held the launching ceremony of the customer relationship management informatization strategy in Beijing, announcing that XCMG chose to deploy Microsoft Dynamics CRM to enhance its customers. The level of relationship management, improve customer relationship management capabilities, promote the construction of Xugong's marketing service system, optimize the company's marketing service process, increase customer satisfaction, and establish a model of integration of information technology and industrialization.

The selection of XCMG to join forces with Microsoft will focus on its sufficient authority and professionalism in information technology and Microsoft's powerful customization capabilities, which can fully meet the individual needs of Xugong Group. Microsoft Dynamics CRM, which is perfectly compatible with other Microsoft products, has a friendly and concise user interface. After configuring the embedded application functions of the mobile terminal of the mobile phone, it provides XCMG business people with more convenience and greatly improves work efficiency. In addition, XCMG leverages the application and marketing decisions of the sales funnel provided by Microsoft Dynamics CRM to perform unified management of customer data, increase the pertinence and effectiveness of sales activities, and assist XCMG in tapping market potential through the development of customer value. After adopting Microsoft Dynamics CRM, XCMG strengthens its concern for strategic and value customers through the CRM platform, thereby increasing customer loyalty and laying a solid foundation for the development of the business to a higher level.

The Xugong Information Enhancement Project Phase III project successfully went live April 16, 2010 Informatization Overall Improvement Project Three companies were simultaneously started in the third phase, and the excavation company was successfully launched on September 3, and the hydraulic parts and the two vehicles were on the 8th of October. The company also went online. At this point, the overall upgrade of information technology has covered heavy-duty, science and technology, construction machinery, hydraulic parts, truck-mounted, excavation machines, and the headquarters of the Group. The company has initially established a unified, efficient, safe and stable enterprise full value chain management and control platform.

The main task of the third phase project is to complete the system on-line of the hydraulic parts, truck-mounted and excavation companies, and complete the customer relationship management system of the heavy and construction company and the financial leasing management of the leasing company on the basis of the promotion of the results of the first phase and the second phase. The system went online, with more than 160 personnel participating in the third phase of the project. After five and a half months and 165 days of fighting, it completed 15 modules including the six major systems including the PLM, ERP, MES, SRM, CRM, and KPI systems.

Zoomlion launched the HRSAP Informatization System Construction Project Zoomlion decided to fully implement the human resources SAP system in 17 business units. The first phase of the project will put on three core backbone modules for organization, personnel, and attendance, and pilot pay modules at the construction crane company.

SANY Heavy Industry intends to set up an IT company to serve the global subsidiaries. The recent rumour that the IT department of Sany Heavy Industry will independently serve the industry has crushed the springboard of the construction machinery industry. Yi Xiaogang said: "Is there a need to set up a company to serve the entire industry? I don't know. But it is necessary to set up a company to serve all of Sany Group's global subsidiaries. Because our information must also be unified. Resources, unified standards, unified agreements, unified management, etc., must achieve a lot of 'unification' of the entire company.

In order to better serve the informatization construction of Sany Heavy Industry, the Joint Advanced Manufacturing Laboratory jointly established by Sany Heavy Industry and Huazhong University of Science and Technology was unveiled in October this year. Currently, Sany's global parts inquiry system is being fully constructed. All this seems to confirm that the 31 IT department will go to sea.

Sany Heavy Industry’s Informatization Department operates independently. This will be a good thing for Sany Heavy Industry and IT departments. For Sany Heavy Industry, it will reduce IT costs, increase efficiency, and foster the growth of IT service business as a new economic growth point; for IT departments, this is a good development to a higher level and greater scale. opportunity. At the same time, the information technology department of Sany Heavy Industry has become independent and successful for the machinery manufacturing industry. This has provided an experienced and professional IT organization to provide services that will help exchange and popularize industry experience, generate “spillover effects” and increase Industry informatization level. In addition, this will also help the IT industry to divorce its internal software service industry and include it in the software service industry.

The Trinity Remanufacturing Company's ERP system successfully achieved significant results on the line. On November 30th, the remanufacturing company organized an ERP project acceptance meeting, which summarized the achievements of the ERP project from the establishment of the ERP project in June to the two-month period in November.

Sany Remanufactured ERP Project to dismantle material management and single-car cost accounting as the core requirement, and proposed comprehensive improvement of remanufacturing production, technology, logistics, and finance. ERP successfully went online to promote the remanufacturing company through the core functions of production management. Internal business activities are carried out to achieve full monitoring of all aspects of financial operations.

Who will be the leader in the information field?

At present, companies in the media and construction machinery industry have different opinions on how Sany IT departments go to sea. If professional IT service organizations are borne by industry players rather than objective and independent third-party organizations, industry acceptance will be relatively poor. No company is willing to give trade secrets to competitors. However, given the successful experience of independent IT departments in other industries, it is impossible to conclude that the road to the Sea of ​​Sany IT department will not succeed. At the same time, SANY's IT department has deep internal industry advantages and is beyond Microsoft's reach.

Putting aside these views on the topic of affairs, we can see from the information technology practice of industry enterprises represented by Xugong, Zoomlion, and Sanyi that informationization has become a major trend in the development of the industry. To seize the opportunity of the information market will inevitably allow companies to achieve greater development. We look forward to the construction machinery industry companies can leverage information technology, achieve internationalization, and create the dream of a world-class national enterprise.