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With the credit crunch of banks, declining state investment, rising oil prices, slowdown in domestic heavy-duty truck market, and a markedly increasing wait-and-see attitude, CNHTC Jinan Commercial Vehicle Sales Department actively implemented the company's corporate meetings to organize orders in earnest, and all employees work. The enthusiasm was high, the quality of sales network operations continued to increase, sales receipts rose steadily, and sales progressed.
Terminal marketing is in full swing. China National Heavy Duty Truck Jinan Commercial Vehicle Sales Department held more than 150 large-scale promotion activities, of which the Xiumen and Yinchuan Branch's delivery ceremony and ordering meeting were the most noticeable. The subsidiaries around the world are confident in the new styling of King Prince and HOKA. In the short-term three months, 1.5 million copies of model promotional materials were distributed to the terminal market. More than a dozen subsidiaries submitted additional information to the headquarters, and the level of intensive farming in the terminal market was deepened. 
The quality of marketing network has been significantly improved. In the first quarter of 2011, there were 17 new 4S stores, which accounted for 85% of the annual tasks. At the end of 2010, the first batch of Chinese marketing qualifications were publicized, which stimulated the sales enthusiasm of a large number of distributors and launched a new one in the first quarter of 2011. Granted the qualifications for the TGA Quaker Card, and at the same time encouraged the excellent distributors to recommend representatives of some excellent distributors to visit Europe.
In the current situation where the market is relatively stable, Jiaodong, Guiyang, Lubei, Beijing, Xinjiang, Nanjing and other branches still maintain a good momentum. China National Heavy Duty Truck Jinan Commercial Vehicle Sales Department received large orders for support, and 400 new HOKA tractors won the bid successfully, marking a new generation of heavy-duty trucks H7 being recognized by the market. HOKA sales increased by 10% over the same period of 2010, and its share in the sales structure increased significantly. Mixers, bulk cement trucks, and distribution companies around the world also expressed their expectations for the new Golden Prince. In the first quarter of 2011, 873 vehicles were exported, an increase of 47% year-on-year, of which Jiaodong, Shenyang, Lubei, and Beijing were more prominent. Lubei grew 370% year-on-year, and Shenyang grew 92% year-on-year. The growth rate had a big leap. 
On the basis of the steady start of the year, a number of new regulations and systems have been continuously improved to optimize the smooth operation of the sales process. According to the policy tone in the first quarter of 2011, the second-quarter promotion policy was issued in a timely and flexible manner, complying with the requirements of the distributors to increase terminal sales, and creating a new situation for the cooperation of manufacturers in 2011.