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LED lighting industry this year may usher in low price competition
Solution to help product marketing, service optimization enterprises; LED trapped in low-cost whirlpool, is not troubled; enterprises should not be partial export transcripts, break through the rules to be a winner: chaos! Mess! Chaos, the lighting industry cuts all kinds of chaos like the 2014 Op Lighting National Dealer Conference as the leader of traditional lighting, Op Lighting has a terminal channel that is densely distributed to other industries in the industry. Its depth dealers in major cities, and even the tentacles extending to the county-level market, a large reseller channel is an important guarantee for many years a firm Op lighting market. 2014 LED lighting industry cut constantly tangled into the LED lighting era, companies recruiting a full style all their own way to carry out the layout of the market, it is undeniable traditional channels will still create a competitive advantage for businesses, but like DingLong As mentioned in this meeting: In the face of the changing industry in 2013, Oupu Commercial Lighting has shifted from product marketing to solution marketing to quickly create a professional lighting solution combining product and design. Future lighting solutions will be more widely used, unlimited prospects. Because the LED light source has plasticity, it is a kind of lighting solution itself. Moreover, nowadays users pay more attention to differentiation and tailor-made, lighting companies naturally have to keep up with the times, grasp the products and grasp the solution. So far, more solutions still exist in commercial lighting, and commercial lighting customers are paying more attention to the overall lighting solution. Therefore, suppliers with high brand awareness, high cost performance, and a wide range of products have proposed integrated lighting solutions to open the LED lighting market. At present, Philips, GE, Osram, Jiuzhou Optoelectronics, Thorne, Op Lighting and other companies have proposed system professional lighting solutions, one-stop solutions and other concepts, and hope to win the favor of users. At this stage, companies need to not only sell lamps, but also provide technical support for the entire application of the product, providing customers with a more optimized system. Heavy good news: LED will condescend to lower the expensive ground gas Comments: Condescending to lower the expensive grounding gas Mo because of low price competition hurts the end of the year, is the low season of the LED lighting market is coming. This year, there has been a phenomenon that the off-season is not weak. This triggered a general change in the recent LED sector, and the high growth expectations given by major research institutions have made the industry confident in the 2014 LED lighting market. The reason for this is related to the sharp drop in the price of LED lighting products. At the same time, the price of white LED mainstream products continued to decline in 2014, of which 36-50 lumens of light bulbs fell 6,120-140 lumens of light bulbs fell 3, the price of LED lighting products has been very close to the price of incandescent lamps, Close to the sweet spot. From a fundamental point of view, the LED lighting growth is obvious, mainly because of the price decline, the market acceptance ability has matured, the manufacturers' willingness to promote is very strong, and the LED channel transformation speeds up, providing new sales for LED lighting products. The increment. This may be a good news for the market. However, on the other hand, there has also been a situation of low-price competition in the market and vicious competition, which has seriously hurt the development of the industry. Now many LED companies have forgotten the price of LED products themselves in order to grab market share. Under vicious competition, the things produced will inevitably lead to the price of goods, causing consumers to complain. In the future, the healthy development of the industry, only the enterprises and consumers agree with the value of LED, naturally accept the corresponding price, in order to avoid the LED with the ground gas, but hurt people, can not blindly rely on low prices to win the market.