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At the beginning of 2008, Ford’s new generation Cishun grabbed the front of passenger cars and went public on January 7, becoming the first new model to be listed on the Chinese automobile market during the Olympics. China’s commercial vehicle market started off with a low profile over the past few years. Industry analysts predict that from the beginning of this year, this year will be another peak year for the purchase of commercial vehicles. In 2008, the commercial vehicle market will be a “dragon†year. Here we try to use the three major keywords to outline the development trend of China's light passenger market in 2008.
Keywords one: replacement. Ford's new generation of Transit this fourth phase of the initial launch of light passenger listing, no doubt to the light passenger market hit a shot "strengthening agent", but also blew the assembly number of light passenger products. Iveco subsequently announced that the Iveco Daily model will be available in April. The two leading high-end light passenger leading enterprises have successively introduced new generation products. It can be seen that "product replacement" has become the consensus of the light passenger market.
Keyword 2: The new mainstream. The so-called "new mainstream" is the benchmark product in the fourth stage of development of light passengers. Industry experts believe that the new mainstream models should have the characteristics of "quaternization" of dieselization, sedanization, safety, and environmental protection in line with international standards. In this “four modernizations†movement, European light passengers have become the pioneers. In particular, the fourth phase of light passengers for the new generation of Ford Transit, the light passenger "four modernization" lead, so that it has the quality of the new mainstream light passengers.
Key words 3: European years. This year's Iveco Daily listing and the New Generation Transit can be described as "a moment of brilliance." It is believed that the light passenger market will attract more attention. At the same time, the light passenger products such as Ford New Generation Transit, representing Europe's most advanced light passenger technology, have entered China, and have also played a strong role in promoting the upgrading and comprehensive Europeanization of China's light passenger market.
From the keywords of “regenerationâ€, “new mainstream†and “European system yearâ€, it can be seen that 2008 is an inflection point for the light passenger market. In this year, China's light passenger market will determine the direction of development for the next five years. From the perspective of the beginning of this year's light passenger market, commercial vehicles, which account for the largest share of the automotive market and the strongest export earning capacity in the future, will get rid of marginal roles and become more attractive. Let us wait and see.