Speaking of the history of D-MAX, if you look at the picture below, I believe that it can bring back some memories of everyone. From the TF model, Isuzu pickup began to enter China. At first, it was introduced and produced by Qingling. In the later period, gradually, domestic independent brands began to imitate this model. Ningbo Yinzhou Leisheng Machinery Co.,Ltd , https://www.nblscasting.com
â— Appearance: It is more impactful than the previous generation. The new D-MAX has a strong tough guy style. Compared to the previous generation, the new D-MAX has a more visually impactful front face design. The front design is outlined by straight, angular lines. A large number of chrome trims have been applied to the middle net, and the upward extension to the side sub-slab headlights makes it more recognizable.
The sideways design lacks the straight lines of the pickup truck. Instead, it is a more dynamic curve. For example, the rear window and the junction with the car and the tail are curved, which gives the whole car a more youthful and energetic atmosphere. The design of the rear end is relatively conventional due to the limitations of the tail box. However, the chrome trim at the rear bumper increases the D-MAX feel.
D-MAX's external configuration is relatively small, but it is also normal for the pickup truck type. After all, the model orientation does not blindly pursue high configuration, but focuses on high passability and cargo capacity, and this is in its internal configuration. The same is true. The front light uses a lens halogen headlight and the rear tail is also a halogen source. Due to the excessive ground clearance, in order to facilitate passengers getting on and off the car, there are foot pedals on the side of the body. The shape of the wheel is simple and clear, and its biased off-road type of tire is very suitable for its vehicle positioning, which greatly enhances the grip of the D-MAX in the off road.
â—Interior: The overall design is simple and clear. The D-MAX interior style is not so rich in design, but overall it is not lack of layering, and the area is clear and concise. Although the materials are not delicate, the visual effects are not cheap. The interior is not a complex design language, the overall style is simple and clear. (The picture below is from the A-Car Australia test drive D-MAX, so the steering wheel is the right rudder, the domestic model is the left rudder, the overall interior layout is basically the same as the Australian model)
The D-MAX for the Australian model uses a white backlight for clear and eye-catching. Because it is a diesel model, it enters the red zone at 4500 rpm. The center of the instrument panel is equipped with a black and white multi-function display. It can display a variety of content including mileage, fuel volume, water temperature, fuel consumption (with instantaneous fuel consumption display), vehicle information. The three-piece steering wheel is wrapped in leather and features multi-function buttons.
Internal configuration is not its advantage. As far as the positioning and service objects of D-MAX are concerned, it is not difficult to understand where the focus of their models is. But the basic comfort of daily commuting and field work is certainly not a problem. This time, I have the opportunity to experience two different models of high and low. Compared to these two models, the biggest difference in comfort configuration is the multimedia entertainment system, air conditioning system, and seats. Aside from these three items, the comfort configuration of the two is basically the same.
Although the rear space of many pickup trucks is not a key consideration, the actual experience of D-MAX has not disappointed us. In the past, the pickup truck type rear space was better than nothing, and it would not happen on D-MAX. In terms of seat configuration, the high and low models are made of leather and fabric, respectively, while the main driver's seat of the high-profile model also provides electric adjustment.
The storage space in the front passenger area is very abundant. The glove box on the center console can be divided into two layers. Moreover, there are cup holders at the air outlets on the left and right sides, and the air conditioner can be used to heat or cool the beverage to some extent. The front seats are equipped with a central armrest, and the storage space behind the central armrest box is considerable. The rear storage space is relatively small and is not equipped with a rear exhaust vent.
â— Power: equipped with a 2.5L engine matched with a 5-speed manual/hand-in-one gearbox. The domestic Isuzu pickup will be equipped with a 4JK1 engine with a displacement of 2.5L, a maximum power of 136 horsepower and a maximum torque of 320Nm. Variable section turbocharging (VGS) technology can improve the response time and acceleration capability of the engine at low engine speeds by adjusting the exhaust flow cross section depending on the engine speed.
Matching is the manual and five-speed automatic manual transmission. Emissions meet the high standards of the State IV and have the ability to upgrade to the National Five. In terms of safety configuration, D-MAX comes standard with dual airbags and early warning seat belts, which greatly improve the safety factor.
Analysis of market prospects In the previous test drive article, Ika car editors mentioned that if they look at the frontal confrontation, the domestic mid-end pickup market does not have a pickup truck type that can be similar to D-MA. . However, if you look at the positioning point of view, it seems that only the Toyota's Hailax can be counted as a competitor. However, because Hailax has a small number of domestic agents and the price is slightly higher, the sales volume is not good.
Although the D22 pickup truck of Zhengzhou Nissan is similar in positioning and D-MAX, the D22 model is too old, and D-MAX is not the same generation. Nissan Navara pickup, which is truly able to compete with D-MAX, has no plans to introduce it.
Editor's comment: The D-MAX positioning high-end pickup truck made by Jiangxi Isuzu, we also see from the previous analysis that the car currently has no direct competitors in China. However, in the end, most of the consumers who buy pickup trucks in China are in the second, third or third and fourth tier cities, and most of them are mainly used for pulling goods. Therefore, the pickup trucks launched by Futian and Great Wall are very cost-effective. Welcomed by consumers, high-end pickups like D-MAX want to open the domestic market, the price is very important, the positioning and main attack areas should be more clearly targeted, and the best way to do publicity work.