IDC made the same prediction as part of its annual science and technology projections and released a webinar on Tuesday analyzing the prevalence of AR augmented reality technology in 2017 and will show the same trend over the next four years, The next major milestone is the fourth generation of platforms that integrate digital technology with the human biological system. This means that the fourth generation of computing platform is our own. AR / VR rise era IDC predicts that by 2020, more than one billion people worldwide will become accustomed to using AR and VR-related products. This trend suggests that brand owners must have access to AR and VR users. IDG chief analyst Frank Gens said on Tuesday that brands such as McDonald's, Budweiser, Kellogg, IKEA and Lego have prepared for this new model of marketing for their new media. AR augmented reality, refers to people in the real world to see the digital information layer overlay. The virtual reality is completely immersed in the digital world. Both AR and VR are new channels for computer information interaction. By 2020, the cool web experience on the mobile side will now become bored. AR augmented reality technology was first used in mobile applications, such as "Pokemon GO". The AR technology in the future will be a large number of specialized high-performance portable AR glasses to achieve, such as Microsoft (HoloLens). The roots show that in the future VR virtual reality will be positioned in video games and video entertainment, VR social networking itself will bring an immersive experience. Social Network and Virtual Reality Engels said: "Social media is becoming more and more virtual reality for VR." Facebook saw the business opportunity for the future, so it acquired the Oculus Rift VR headset manufacturing company. IDC predicts that more than 20% of social content on Facebook will be rendered in 360-degree videos and photos by 2020. Digital Housekeeper to promote AI development Genus predicts that a large number of consumers use artificial intelligence devices such as Amazon's Echo and Google Home. Consumers are crucial to the development of AI. IDC predicts that a large number of American households will install consumer devices with embedded intelligent assistants, and the total number of AI devices by 2019 will reach 110 billion. Third-generation computing platform to promote IT sales IDC believes that 75% of information technology in 2019 will be integrated into the third platform technology service. IDC defines the third platform as mobile computing, cloud computing, social media and big data analytics. The first generation of computing platforms are mainframes and the second generation of computing platforms are client / server computing devices. IDC is surprised that the third generation of computing platform has developed rapidly. Last year IDC forecast 60% of spending on such technology IT industry by 2020. Obviously the snowball effect has already begun. Cloud computing providers will appear Matthew effect Many companies and businesses quickly leverage cloud computing technology to access Internet hardware and software resources. IDC forecasts that 67% of enterprise IT infrastructure and software spend will be spent on cloud computing products by 2020. During this time, the development of cloud computing market will be more and more concentrated. By 2020, the top five cloud infrastructure and platform operators will control 75% of the market, up from 50% this year. These top cloud providers include Amazon and Microsoft. In other words, the third generation of computing platform market will gradually grow. The fourth generation of computing platform is "our own" IDC predicts that fourth-generation computing platforms will be integrated with human technology. Engels said: "The next major milestone is the fourth generation of platforms that integrate digital technology with the human biological system, which means that the fourth generation of computing platforms are ourselves." IDC predicts that by 2020, one-third of human health, life sciences and consumer products companies will work to integrate third-generation computing platforms with the human body. The fourth generation of computing platform's goal is to enhance the human body. This means enhancing people's feelings, awareness, memory, cognition, and other biological functions. IDC predicts that the fourth-generation computing platform will be completed in 2021 and will be generalized from 2021 to 2026 and will become a popular technology product for the general public in 2026. (Shen Shaowei)