Dutch TNT logistics company seeks to dominate China's logistics territory


Recently, the international "Logistics predators" Dutch TNT company held a signing ceremony in Beijing Shunyi, announced the formal entry of Beijing Airport Logistics Base.

TNT China Chief Executive Ken McGod said TNT plans to occupy an area of ​​50 acres and invest 50 million yuan to build an airport logistics base. It will be built as the largest integrated express center in China, including express distribution centers, freight forwarding and general storage. center. Completed

The integrated express transportation center will provide support for more efficient supply chain and logistics capabilities for the high-tech, automotive and life sciences industries in China, especially in North China, and will also become the largest airlift of the company in cooperation with China and TNT Europe. Land Express network operating system ties.

"Marriage" exposes TNT ambition

It is understood that TNT is the largest courier company in Europe and its parent company is the Dutch Post Group (TGO). As early as the beginning of China’s reform and opening up, TNT entered China and established a Sino-Sinotrans-Tiandi Express Co., Ltd. joint venture with Sinotrans Co., Ltd. (hereinafter referred to as Sinotrans). For a full 15 years, both parties of the “couple” cooperated with each other and had a harmonious relationship. Under the care of “Chinese Husband”, TNT is developing rapidly: In the past 6 years, TNT has maintained an average of approximately 23% of revenue growth and an average annual business growth rate of 30% in the Chinese market, and even covered express delivery services. China's 500 cities have 2,000 service outlets.

However, as "Sinotrans" enjoys the natural rights of "polygamy," several foreign "mothers" are competing for pets, and a bowl of water is naturally difficult to balance. Slowly, TNT found that the turnover of German DHL company that cooperates with Sinotrans has already jumped 60 times compared to the past, and it has renewed the cooperation agreement with Sinotrans for a period of 50 years; The growth rate of Sinotrans's cooperation with US UPS companies in China has also been maintained at more than 35% for several consecutive years. The “Sinotrans” gives TNT a delivery service of just under 30kg, which is inconsistent with TNT’s “world's second-largest supplier” title, which further limits the development of TNT’s logistics business. As a result, TNT’s ambiguity Hair, began to look for a more ideal, more specific "Italian".

However, no one thought that after TNT left “Sinotrans”, the “groom” who painstakingly sought was an unfamiliar “pawner” — a small company established in 1999 — the Mach International Transport Agency Co., Ltd. ( After referred to as Super Mach). In 2003, as agreed by both parties, TNT cooperated with Super Mach to conduct business in China. The form of cooperation was also changed from past joint venture to authorized agent. Therefore, some people are worried that TNT will be “inadvertently lost all the time” in this “marriage change”?

In fact, only Peter Baker, CEO of TNT Group, knows best: TNT has already absolutely controlled Mach. TNT's real intention is to establish a wholly-owned company in China. Because the “Administrative Measures on Foreign Investment in International Freight Forwarding Industry” promulgated in early 2003 will allow foreign freight forwarders and courier companies to hold a majority stake in their Chinese joint ventures, up to 75% (previously the bottom line is 50%),5 After the year, sole proprietorship will be allowed.

The Mach "sparrow is small, but fully-equipped," uses an international system and management approach, and the scope of cooperation is extremely flexible. This new form of cooperation has provided TNT with convenient conditions to let go of its own ground network. The restriction of the national policy temporarily blocked the progress of the international giants in opening up the Chinese market. However, with the opening of this gate by the WTO, TNT’s ambition will soon be realized.

First take Shanghai

TNT's investment in China has gradually gained tremendous benefits. However, they are not satisfied.

Not long ago, at the very moment when the American Airlines rights had settled and China-EU aviation rights negotiations had been toughened, TNT, a logistics predator, had massively moved the “base camp” from Beijing to Shanghai, where it set up the China regional headquarters, and was generous. The investment of 200 million euros was used as a “entering the city” and a series of measures was subsequently formulated, which made careful preparation for the “high command” of the logistics industry in the future.

TNT will base camp in Shanghai, not a temporary whim. In the eyes of TNT CEO Peter Baker, Shanghai has quickly grown into a very important logistics hub. For Asia, Shanghai can easily connect Tokyo and Seoul. In the future, Shanghai is not only a commercial center of China, but also a commercial center of the world. Therefore, there is no doubt that TNT chose Shanghai as the hub of its Asia-Pacific region.

Ken McGod also stated that the newly established TNT China headquarters has for the first time integrated the three core businesses of express delivery, logistics and direct mail services, and managed through the same organizational structure. In the field of logistics, automobile logistics will become an important weapon for TNT's layout.

In the latest five-year plan of TNT in China, logistics and automobiles are all identified as important development industries. It is estimated that by 2010, China's auto production will reach 10 to 15 million vehicles, and China will become the world's second largest auto market, and the demand for auto logistics will inevitably expand rapidly. TNT will use its mature automotive logistics experience and technology to quickly dominate the Chinese market.

In terms of express delivery, China will become the sixth largest express delivery market in the world by 2010. In terms of direct mail, at present, on average, each Chinese receives 7 mails each year, while in Europe, this number is 85 times. Therefore, the direct mail business has tremendous room for growth in China, and at present, China's express delivery and direct mail services are not yet open to foreign companies, which will surely become a “big cake” for everyone to compete in the future.

No wonder when talking about the TNT direct mail business, Peter Baker proudly said: "China is an important business growth market for the TNT Group. It can be predicted that China will become a key driver for the development of our Group's global business!"

"This is a marathon, not a 100-meter sprint." In Ken McGowan's eyes, the development blueprint of TNT Group's "For China to take Shanghai first" is very ambitious.

In China

Currently, TNT is the largest automotive logistics operator in China. It has 7 international express delivery gateways and branches in 25 cities. It has established a domestic express delivery network and signed a memorandum of understanding with China Post on various strategic cooperation. TNT also reformed Express's business model, from decentralized and independent operations to unified operations, from the formation of systems and networks into a system and a network. From the "small and complete" transportation, it became a standardized operation in all aspects. . After the reorganization, TNT Group fully played a large-scale, large-scale network and fully demonstrated the scale effect. It is not difficult to see that the current TNT company has "doing as the Romans do," intending to include China as a whole in its logistics territory.

For this goal, TNT is still looking for new business opportunities.

At the end of last year, Beijing Airport Logistics Base was named “China Logistics Experimental Base” by the China Federation of Logistics and Purchasing and became the second logistics base in China to receive this honor. TNT learned of this news and immediately made a decision — to form an alliance with Beijing Airport Logistics Base!

The news of the alliance, like a "super bomb," has stunned some of the world's most famous companies that wanted to "catch up."

In fact, it is only with the Beijing Airport Logistics Base that TCT has a greater ambition. According to its senior management, TNT has more ambitious plans in China in the field of express delivery, logistics and direct mail.

TNT is very clear that China is a unique market. Besides TNT, there are large state-owned enterprises such as China Post and China Chengtong, as well as international companies such as UPS and DHL. Faced with such fierce competition, TNT has made every preparation. Peter Baker said: In China, TNT now has about 2,500 employees, but this figure will increase 10 times in six years. Faced with an investment plan of up to 200 million euros, TNT plans to expand its business coverage to 1,000 cities by 2010, and increase the number of branch offices from 25 at the end of this year to more than 100, creating an integrated service network overall. . In addition, TNT will also establish a fleet of 2,500 vehicles and increase the existing 325,000 square meters of storage space by 10 times.

It seems that the "Logistics predators" journey in China has only just begun.



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