Dispute on the right to start a car exhibition in Fuzhou

"We can't figure out who is responsible for this auto show. The two are fighting." A local auto dealer from Fuzhou recently told the reporter of the "First Financial Daily" that the 17th Fuzhou International Automobile Exhibition (below The "Fuzhou Auto Show" is about to begin soon, but he still does not know who to sign with.

Near the "51" auto market Golden Week, local auto show began to bloom everywhere. However, many manufacturers and local distributors have been overwhelmed by this year's Fuzhou Motor Show, because two agencies have claimed that the exhibition has the exclusive right to undertake: One is the Fujian Automobile Industry Exhibition Co., Ltd. (hereinafter referred to as "Fujian Zhongqi The exhibition ") is a Fuzhou Tianyi Advertising Co., Ltd. (hereinafter referred to as "Fuzhou Tianhao"). They are backed by different organizers, organize exhibitions at the same time in the same exhibition hall, and attract foreign investment at the same time. Some do nothing.

In response, Jia Xinguang, a senior analyst in the automotive industry, believes that in the face of the great interests of the auto show, many companies have involved them, which has caused this situation.

According to the above-mentioned Fuzhou Auto Dealer, who has the contractual rights, the quotation of the two agencies, the planning and distribution of the pavilion and the supporting activities are completely different, and they cannot quote from the manufacturers themselves. This auto show may not participate.

In fact, as in other regions of the country, the Fuzhou auto market has not been able to come out of the lukewarm after the Spring Festival. Both dealers and manufacturers expect to drive auto sales through the Auto Show during the May 1st period. This year's Fuzhou Auto Show moved into the Fuzhou Strait International Convention and Exhibition Center. Both scale and grade have been improved, and manufacturers and dealers have also increased their expectations. However, the above two organizations all claim to have exclusive rights to the Auto Show in Fuzhou. They call each other illegal propaganda, which makes manufacturers and distributors at a loss.

Local people in Fuzhou told this reporter that the Fujian Automobile Industry Exhibition relied on the relevant departments in Fuzhou City, and Fuzhou Tianyi was backed by the relevant departments in Fujian Province. The two contradictions existed before. Judging from the publicity materials of both companies, the Fuzhou Auto Show organized by Fuzhou Tianshu was jointly sponsored by the China Association of Automobile Manufacturers and the Department of Foreign Trade and Economic Cooperation of Fujian Province, and the mechanical and electrical office of Fujian Provincial People's Government and the import and export of mechanical and electrical products of Fujian Province. The Chamber of Commerce and the Tianzhou Fuzhou jointly undertake. The Fuzhou Motor Show organized by Fujian China Automobile Exhibition is sponsored by Fuzhou Municipal People's Government and China National Automobile Industry International Cooperation Corporation. China Ocean Aviation Corporation, China Automobile Industry Association, Fujian Auto Circulation Association, Fujian Automobile Association, Fujian Province Steam exhibition contractors.

Previously, the Fuzhou Motor Show had two times a year, once during the "May 1st" period and once during the "11th" period, which was held in turn by the Tianzhou Fuzhou and Fujian Automobile Exhibition. After the relocation of the new site at the Fuzhou Auto Show this year, the two broke the tacit understanding of the past and both claimed to have independent contractors.

The competition for contractual rights has seriously affected the enthusiasm of manufacturers and distributors to exhibit. Like the above-mentioned local auto dealers in Fuzhou, there are no fewer dealers who opted out of this auto show. Another person in charge of a mainstream car manufacturer in South China also said that if the coordination is not good, he will not participate.

The fight for interests The struggle between the two units of the Fuzhou Motor Show for the right to undertake the contract is in fact a microcosm of the development of the local auto show in China.

After the growth of China's auto market began to shift from first-tier cities to second-tier and third-tier cities, local auto shows have become an important means for the development of second and third-tier markets. They have been favored by manufacturers and distributors, and there are more and more local auto shows. At present, there are basically local auto shows throughout China, and some places even have several auto shows every year.

Lang Xuehong, an automotive consultant, told this reporter that car companies are now paying more attention to local auto shows because the smaller the city is, the heavier the psychology of consumers is. The more effective the form of the show and promotion of auto shows is.

In general, one year, a mainstream manufacturer participates in or supports dealers to participate in the local auto show at about 200 times, and the sales achieved can generally account for 5% of its annual sales. For example, Dongfeng Nissan achieved sales of more than 50,000 vehicles in one year through participation in the auto show.

According to the above-mentioned local auto dealers in Fuzhou, the reason why the two agencies competed so hard is because of interests. A car show only 4 days, but it can reach tens of millions of income. To participate in a auto show in Fuzhou, booths, exhibitions, exhibitions, etc. need about 600,000 yuan. If the exhibitors are exhibitors, they will need a million yuan for the participation fee.

Jia Xinguang, an automotive distributor, also said that disputes such as the dispute over the rights to the Auto Show in Fuzhou are not uncommon. At present, some auto shows have become “flavoured,” and have become a purely profitable tool from a professional communication platform. All departments that are affiliated with cars can participate. He believes that some government agencies should retire from the auto show and restore the auto show to a real show.

Lang Xuehong said that it is precisely the economic benefits that have been seen in the auto show. There are now many organizations that are competing for the right to organize. Local associations, local governments, and local media are all competing in the auto show. In other places, there have also been disputes of contractors such as the Auto Show in Fuzhou. For example, there were three auto shows in Shenzhen before, and eventually the Shenzhen-Hong Kong-Macao International Auto Show was completed, which expanded the radiation power of the auto show and attracted the manufacturers. Perhaps, for a local auto show like the Auto Show in Fuzhou, integration becomes bigger and stronger.