Comprehensive analysis of the value of the mid-high-end pickup market benchmark

In recent years, pickups have become more and more popular in the Chinese market, and their market segments also have their own mass base. Especially in the competition of incandescent mid-to-high end pickup market, Jiangling Baodian, Dongfeng Nissan Razor, Qingling and many other hot pickup trucks compete for supremacy. So, who is more satisfied with the higher demands of today's rational consumers on product value, and who is the benchmark for real high-end pickup value, the author breaks down one by one from aspects of economy, power and control, security and after-sales service.

Price Benchmarking - High Quality, Medium Price

All along, some pickup companies are striving to maintain high prices while vigorously promoting quality. And for consumers to form such a recognition: high-end high prices. The introduction of the Jiangling·Biandian Premium Edition has overturned this concept. While maintaining the consistent high-quality standards for key components such as engine and chassis, the product hits the market with a value of RMB 76,800. This is a consistent interpretation of Jiangling Motor’s “high-quality, medium-price” philosophy, while establishing a high-end pickup truck. The price benchmark has won a warm welcome from the market. As we all know, Jiangling-Baodian is a representative model of high-end pickup trucks in China. The appearance of the premium version of Baodian made the saying “high-end certain high price” suddenly pale.

Benchmarking performance - mature technology, powerful

The pickup market is aimed at a group of pragmatic, savvy and sophisticated consumer groups, and this group of people tends to value performance most. The high-end pickup field has always been the world of imported engines. Jiangling·Baodian Premium Edition is powered by the JX493ZQ5C engine. This engine was developed from Jiangling Motors' original Isuzu 4JB1 classic engine. It has mature technology, stable performance, powerful power, low speed, and high torque output. The Honeywell GT17 turbocharger is used in the compressor, and its performance is far better than that of domestic turbochargers equipped with some competing products. Coupled with excellent chassis adjustment, Jiangling-Baodian Premium Edition has superior handling, both in terms of flatness. The city's road surface, or in the rugged mountain road, can do its job.

Safety Benchmarks - Everything is Everything, Intimate Protection

In addition to performance, pickup customers are particularly concerned about security, and Jiangling-Baodian, which is full of human care, puts security design as a top priority. For the Collection, “security” is not just a standard configuration, it is All-embracing personal protection. Compared with Dongfeng Nissan's equivalent model, Baodian Premium Edition is quite comprehensive in configuration. Equipped with CD, metallic paint, four-door electric windows, anti-glare rearview mirrors and other equipment effectively improve the initiative safety; and anti-submarine sliding seats, high-strength body steel, explosion-proof fuel tanks and other vehicles to ensure Passive security.

Service benchmarks - personality design, long service

"Easy to buy a car and keep a car difficult" has become a true portrayal of consumers for a long time. With the fierce competition in the automotive consumer market, many manufacturers began to practise "internal strength." Jiangling Motors, on the other hand, takes the first step to make the owner not only able to afford it, but also to repair it. It is not only affordable, but also professional and safe. It is understood that Jiangling Motors, with reference to Ford "Service2000", an advanced global service system, has launched a personalized service system of JMC cares, and pioneered the professional service model of cars to serve commercial vehicles. More than 400 sales and service outlets in the country and the third-tier markets have made it easier for pickup truck users to use their vehicles. Jiangling-Baodian Premium Edition relies on the Jiangling brand platform to establish a new benchmark in the field of pickup market services with professional, efficient and high-quality services.