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China's auto industry is in a steady and rapid development. In 2005, the number of vehicles in China will be about 35 million vehicles, and by the year of 2020, the number of vehicles will reach 140 million. Such a huge auto consumption market has also brought about the vigorous development of China's auto parts industry, and a set of auto parts market circulation model that suits China's national conditions and is healthy and orderly appears crucial to the sound development of the Chinese auto industry.
The concept of car consumption by Chinese consumers has become more rationalized. In addition to the usual factors such as brand, appearance, price, and performance, the purchase behavior has also become more and more concerned with the various problems faced by the car after it is on the road, such as fuel conservation, maintenance, Fast repair, decoration, replacement of parts, etc. The personalization, complexity, diversification, and rationalization of consumer demand will become an inevitable trend.
Obviously, the traditional circulation model of China's auto parts market has lagged far behind the development of auto consumption demand. Auto users are worrying about the quality and safety of the four S shops, and at the same time they are worried about their expensive prices. They are also happy to worry about the quality of their products at the same time they are rejoicing at the low prices and conveniences of auto repair shops and roadside repair shops. To this end, the participating experts have discussed: Where are the ways of the healthy circulation model in China's auto parts market? How can the main parts of the industrial chain, such as parts manufacturers, circulation dealers, and maintenance and repairing companies, be in a more advanced “rules of the game� Under the consumer demand?
In the face of changes in the circulation of China's auto parts market, NAPA, the world’s largest distributor of auto parts and auto accessories, has noticed the huge market potential of China’s auto parts and maintenance market and has officially announced its entry into China.
Based on the current status of the development of China's auto parts distribution industry, Lanba Auto Parts Chain Supermarket launched a brand new model that conforms to China's national conditions, adopts standard chain operation management, and quickly establishes a nationwide network of auto repair and maintenance repair channels. In addition to cooperating with financial institutions at home and abroad, it provides direct services to franchisees in terms of investment and financing, insurance, etc. It also provides a return policy that fully reduces franchise business risks. At the same time, its development strategy clearly puts China’s auto insurance claims market into China. According to the statistics of China Insurance Regulatory Commission at the end of 2005, China’s auto insurance claims market has a market size of RMB 20 billion.
The “Auto Trade Policy†promulgated by the Ministry of Commerce clearly refers to the mountain: The state encourages auto parts circulation to adopt a franchised, chained approach to scale, branding, and network development. It supports auto parts circulation companies through integration, upgrades their structure, and increases economies of scale. And service level. Therefore, the participating experts believe that the chain operation in the field of auto parts distribution will certainly be the future development trend, which will also have a revolutionary impact on the field of traditional auto parts distribution in China.
