In order to promote the sustainable, healthy and stable development of China's auto industry, the "Auto Industry Adjustment and Revitalization Plan" proposes 12 policies and measures for the eight tasks, which will provide action programs and policy guarantees for the development of China's auto industry in the next three years. The plan points out that “in the areas of technology development, government procurement, financing channels, etc., we shall formulate corresponding policies to guide automobile manufacturers to develop their own brands as their strategic priorities, and support auto manufacturing companies through independent development, joint development, and domestic and foreign mergers and acquisitions. Develop independent brands" to expand the proportion of self-owned brands in the automotive market. As a result, the development of independent brands was mentioned at an important height. FAW Pentium leads the confidence of the car market Cutting Edges,Excavator Bucket Co., Ltd. , http://www.yassian-get.com
For the state-owned auto groups that possess technology, talent, financial advantages, and national support, the banner of independent innovation is their historical task that cannot be shirked. In particular, China FAW, as the "oldest son" of the automotive industry in the Republic and one of China's largest auto groups, has shouldered the historic mission entrusted by the country and the industry since its birth. As Xu Jianyi, general manager of FAW, stated: FAW was born in autonomy, developed into autonomy, became a large enterprise group with international competitiveness, and became an important automobile manufacturer in the world. It also relies on autonomy. China FAW has taken its own business as the core cause.
For many years, China FAW has always insisted on independent development and always regards building independent innovation capability as the top priority in enhancing the company’s core competitiveness; taking the “intention quality†as its brand and actively promoting brand building to build a strong corporate brand and increase its premium price. ability. With intensive cultivation, we have worked hard. Through years of hard work, China FAW has made many achievements in its own brand of commercial vehicles and passenger cars. It has provided satisfactory products for consumers and it has also announced to the world that China FAW is already With domestic leading independent development capabilities.
FAW Liberation Shows China's Heavy Truck Style
In China, the history of no car brand is longer than liberation. Liberation is both the "root" of FAW and the "root" of China's auto industry. After determining the strategic adjustment from “open cooperation and independent development†to “independent development and open cooperationâ€, FAW will continue to maintain its leading position in the liberating of the domestic market. This is the unshirkable responsibility of the national auto industry.
On the basis of paying attention to original innovation, Liberation J6 was developed after five years of careful development. At the beginning of the design, it refused to cooperate with large foreign companies to abandon their own brands, positioning the development standards at the international advanced level and creating A world-class new commercial vehicle platform adapted to China's national conditions.
The life of the vehicle that liberates J6 can reach 1 million kilometers, which is ahead of the current life span of 800,000 kilometers of European heavy trucks. The reliability, power, economy, stability, safety, and durability of the entire vehicle have reached the international level. Level. Liberation J6 also passed the rigorous review and appraisal of AudiE, a product quality auditing authority, and became a heavy-duty truck with comprehensive vehicle performance in China. This set a new standard for heavy trucks in China.
The liberation of J6 as a classic for FAW's liberation of heavy trucks took the road of independent development. From the successful launch of production in 2007 to the best-selling day, it is not only the pride of liberation, but also the glory of the Chinese national automobile industry. It represents the new image of China's heavy-duty truck products and demonstrates the Chinese style of world-class heavy trucks.
On the front of autonomous passenger vehicles, China FAW "depending on the Chinese market, looks at the global economy, inherits historical experience, integrates advanced technologies from the world, and takes the path of independent innovation based on scientific sustainable development." Among them, Pentium is one of the complete vehicle projects that FAW Group has improved its independent research and development capabilities and actively practices independent innovation. It is the result of FAW Group's 50 years of experience in vehicle construction history and 15 years of open cooperation experience. Pentium absorbs today's advanced technology and is committed to designing and producing its own products that best meet the needs of users. As of May 2009, FAW Pentium has owned four models: Pentium B70, Pentium B70 HEV, Pentium B50 and Pentium B50 HEV.
Among them, the Pentium B70 is based on the Ford CD3 platform of the new mazda6 application for a large number of adaptive development. In terms of complete vehicle performance, it has achieved a perfect balance of power, comfort, economy, and safety. It takes customer needs as the core and continues to carry out daily improvement and vehicle model improvement with the development concept of “improve progressâ€, which has won the reputation of consumers. The well-deserved reputation as "the value of high-level car model." The Pentium B50, as the first model to be launched after FAW Pentium unveiled its product plan and future strategic orientation, will lead the auto market to “comprehensive leapfrog†with its B-level standard and ultra-low price, bringing consumers premium value, and Known as "the king of 1.6L."
The national favorable policy promotes the bright prospects of FAW compact cars
As a production base of FAW Group's economical car, Tianjin FAW followed the group step by step and accumulated a solid R&D strength. The economical compact car launched by Tianjin FAW has always been welcomed by consumers, and its market share has always maintained the top position of its class.
Among them, Xiali N3 and Weizhi 09 models as the main sales model, continue to show the "national car" demeanor, and further establish and consolidate Tianjin FAW's car master status. In China's A00 and A0 class sedan market, these two models sit steadily in the top spot, among which Xiali has been king for more than 20 years. The emergence of Weizhi has created yet another miracle in China's economy car market. Since listing in 2006, it has surpassed its competitors at one stroke and has consistently held the throne of this group.
At the same time, the automobile industry revitalization plan and implementation of fuel tax, reduction of purchase tax (half of the following 1.6L), consumption tax (1L from 3% to 1%), encouraging the car to the countryside to implement rural car subsidies and other favorable policies, will focus on automobile consumption Pull to a small car. The continuous introduction of favorable policies not only brings benefits to consumers, but Tianjin FAW is also relying on favorable policies and a strong platform of FAW Group to win new momentum and embark on a new journey for itself. Since then, the prospect of FAW small cars will be even wider.
“The road is long and long, and I look for it from top to bottom.†China FAW, based on its own initiative, and the quality of its intentions, the road to self-owned brands is bound to become wider and wider.