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Although the implementation time of China's III emission standards for commercial vehicles was delayed from January 1, 2008 to July 1, 2008, commercial vehicle companies have a “buffering period†of six months, but for domestic heavy truck companies, due to the Efforts have been made to clean up the National II stock car, and to break through the technical bottlenecks of the State III, which has brought many pressures such as rising production costs. The domestic heavy truck companies will face a severe test this year.
Heavy truck costs will increase by 20%
“The implementation of the National III emission standards has a great impact on heavy truck companies.†Recently, a high-level vehicle company of Futian told reporters that at present, domestic heavy truck companies are fully researching how to deal with the implementation of the National III standard.
Before considering the difficulty of commercial vehicle companies responding to the implementation of the National III Standard on January 1, this year, the State III of commercial vehicles has been postponed until July 1, which has won precious time for various commercial vehicle companies and is difficult to deal with. This is especially true for larger heavy truck companies.
The implementation of State III first tested the technical strength of heavy truck companies. According to industry experts, in terms of engine technology, the implementation of State III means that the heavy truck must be transformed from a mechanical engine to an electronic engine. The key issue is the upgrading of the engine fuel injection system. It is not only simple to add an OBD system, so it will be directly This leads to an increase in the cost of engine products.
China National Heavy Duty Truck related experts analyzed that the State III products have increased the cost of heavy truck production companies by about 20%. It is expected that the heavy truck products will increase by 20,000 to 60,000 yuan, with an increase range of 10% to 15%. The distribution between cars, spare parts and consumers has become a question that must be considered.
Dongfeng Commercial Vehicle Company introduced a number of State III heavy trucks to the market at the beginning of the year. Due to rising costs, the price has increased by 80,000 yuan. However, this price is not accepted by the market, so its sales have been sluggish. This means that for most heavy truck companies, it is unrealistic to transfer the rising costs to consumers. How to internalize some of the costs will determine product competitiveness.
The reporter learned that at present, some heavy-duty truck companies are still watching each other's pricing for the State III heavy truck, or testing the market reaction. All heavy truck companies agree that the National III heavy truck will definitely increase its price, but the final increase will have to be determined based on both cost and market - more sales may suffer from sluggish performance and lag behind competitors; and rising costs and profitability will be reduced. Become a problem.
Oil matching or difficulty
In addition to the cost and sales pressure brought by the National III standard, all heavy truck companies will also face enormous pressure to clear inventory in the first half of the year. The national II standard stock car will be forbidden from July 1 this year, but there are still a large number of heavy trucks that cannot meet the national III standard on the market. According to incomplete statistics, according to incomplete statistics, there are more than 60,000 inventory vehicles that do not meet this standard across the country.
For most heavy-duty truck companies, there will not be too many problems in cleaning up inventory, because as early as last year China has announced the implementation time of the national III emission standards. One of the important reasons for the explosive growth of heavy trucks in 2007 was the implementation of State III this year. Many transport companies are preparing to purchase vehicles in advance. However, the problem caused by advance “overdraft†of heavy truck consumption is that in the first half of the year, the growth rate may still be maintained at around 70%, and the growth rate in the second half of the year may fall below 30%. Therefore, the decline in overall growth for the whole year is inevitable. In addition, after the implementation of State III standard in 2008, the entire industry chain of the heavy truck industry is facing challenges, including oil matching issues, and more professional maintenance service technology after engine failure.
In addition, the industry generally believes that China's macroeconomic policies this year will have an impact on the growth rate of the heavy truck industry. For instance, the decline in social fixed asset investment and the nearing completion of the construction of the Olympic Games have all slowed down the growth rate of heavy trucks compared to 2007.
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