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At the end of September 2013, the National Development and Reform Commission issued the "Notice of the National Development and Reform Commission on Adjusting the On-grid Price of Power Generation Enterprises" with the urgent documents, and lowered the on-grid price of coal-fired units and the price of electricity across inter-provincial areas in all provinces and regions. . In addition to the adjustment of Yunnan and Sichuan power grids in 31 provincial power grids, the other 29 provinces have reduced the on-grid tariffs, which is an unfavorable news for LED lighting companies.
According to Shangpu Consulting Industry analysts, in the past, China's LED lighting penetration rate was only 2~3, and its growth momentum was insufficient. It has reached 8 in the first half of this year and is showing a rapid growth trend. The biggest advantage of LED lighting is energy efficiency. Therefore, saving electricity and saving money has always been the biggest slogan for LED lighting companies to promote and publicize the use of LED lights. However, the reduction in electricity prices means that the advantage of saving money by LEDs is weakened, and the rise in electricity consumption of residents is declining. It is difficult for LED lights to be popularized and will hinder LED lighting demand.
The lighting of modern society is an indispensable tool in people's lives, so the consumption of energy is also very large. The large use of LED lights will save a lot of energy. In the case of the same brightness, the same consumption of 1 kWh, ordinary incandescent lamp requires 60W, but only 17 hours, ordinary energy-saving lamps need 10W, can use 100 hours, and LED lights only need 3W, you can use 333 hour. Therefore, it can be seen that LEDs and the like have enormous energy saving advantages, and thus will save the user a power bill. Therefore, LED lighting companies are not happy to see the price cut, on the contrary, if the price of electricity is raised, it will bring about a spurt of growth in corporate sales.
After raising the price of electricity last year, there have been billions of LED bulbs in the market. The sales of major LED bulbs have been successful, setting off a wave of LED factories and channels. And major companies also believe that the rising trend of electricity prices has been set, and will accelerate the popularization of LED bulbs in the future. Therefore, the downward adjustment of the electricity price has caused many companies to be caught off guard and sales have been significantly affected.
In the 2013-2016 China Semiconductor Lighting (LED) Industry Market Prospects and Investment Value Analysis Report, Shangpu Consulting mentioned that the current downward adjustment of electricity prices is not conducive to the development of the lighting industry. Enterprises should keep abreast of market trends, study government policies, and accelerate Innovative research and development, timely launch of new technologies and products with market competitiveness, such as Filament products without packaging chip ELC, LED filament concept, etc., actively respond to the unfavorable situation brought about by the price cut.